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Social Influence

Crowd behaviour, society and culture

  • 3 things to know
  • Paper 1

Overview

Deindividuation and anonymity, Zimbardo's hooded participants and Diener's trick-or-treat study, pro-social and anti-social crowds, social identity, and cultural bias in social influence research.

What you need to know

Answer each one before you reveal it.

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Key term

What is deindividuation?

Key term

Why does anonymity lead to deindividuation?

Key term

What did Zimbardo (1969) find when participants wore hoods?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is deindividuation?

    Model answer

    Deindividuation is the loss of a sense of personal identity when a person is part of a crowd or is anonymous. People may then act in ways they normally would not.

  2. 2

    Why does anonymity lead to deindividuation?

    Model answer

    Anonymity makes people feel they cannot be identified or held responsible. Personal standards and fear of punishment then have less control over behaviour.

  3. 3

    What did Zimbardo (1969) find when participants wore hoods?

    Model answer

    Women wearing hoods and baggy lab coats gave longer electric shocks than women who wore name tags. Anonymity appeared to reduce their restraint.

  4. 4

    What is collective behaviour?

    Model answer

    Collective behaviour is the way people act together as a group in a crowd, often spontaneously. A crowd can behave in ways few of its members would alone.

  5. 5

    What is anti-social crowd behaviour?

    Model answer

    Anti-social crowd behaviour harms other people or property. Riots, looting and violence between rival football fans are examples.

  6. 6

    What is pro-social crowd behaviour?

    Model answer

    Pro-social crowd behaviour benefits others. Crowds raising money at charity events and people working together after a disaster are examples.

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