How does television influence the commercialisation of sport?

Commercialisation and the golden triangle, the types of media, the positive and negative effects of the media and sponsorship, and examples of sponsorship in sport.

What you need to know

Answer each one before you reveal it.

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Key term

What is commercialisation in sport?

Key term

What is the golden triangle?

Key term

Which types of media cover sport?

Questions from this subtopic

Each one with the model answer underneath.

1
What is commercialisation in sport?
Model answer
Commercialisation is the management of sport to make a profit. Sport is treated as a product to be bought and sold.
2
What is the golden triangle?
Model answer
The golden triangle is the relationship between sport, sponsorship and the media. Each depends on the others for money and publicity.
3
Which types of media cover sport?
Model answer
Sport is covered by social media, the internet, television and other visual media. Newspapers and magazines also report on sport.
4
How does television influence the commercialisation of sport?
Model answer
Broadcasters pay large sums for the rights to show major sports. Television audiences also attract sponsors who want their brands to be seen.
5
How has social media changed the commercialisation of sport?
Model answer
Performers and clubs can reach fans directly and promote sponsors' products to them. A performer with many followers is more valuable to a sponsor.
6
What are the positive effects of the media on sport?
Model answer
Media coverage brings money into sport and raises the profile of performers and events. Coverage can also inspire more people to take part.

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