How do fear appeals work in anti-drug campaigns?

They aim to create anxiety about the negative outcomes of drug use, which motivates individuals to change their behaviour to avoid those outcomes.

What is the intended psychological mechanism behind using fear appeals to discourage drug use?

Generating anxiety about harmful consequences prompts behaviour change as individuals seek to avoid the feared outcomes.

What is the social norms approach in anti-drug campaigns?

An approach that corrects misperceptions about how common drug use is among peers, showing that drug use is less prevalent than people believe.

Why might correcting misperceptions about peer drug use be effective in reducing drug misuse?

Because people often overestimate how common drug use is among their peers; correcting this misperception reduces perceived social pressure to use drugs.

Edexcel A-Level Psychology 9PS0

Social Psychology

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Clinical Psychology

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Health PsychologyApplication

Health Psychology

Anti-drug campaigns

2 things to know
Papers 2 and 3

Overview

Recall questions on fear appeals, social norms messaging and information in anti-drug campaigns, and on FRANK: its services, persona, honest and humorous messages, the Pablo adverts, confidentiality, and the evidence for and against its effectiveness.

What you need to know

Answer each one before you reveal it.

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Key term

Name three psychological strategies commonly used in anti-drug campaigns.

Key term

What is an anti-drug campaign?

Questions from this subtopic

Each one with the model answer underneath.

1
What is an anti-drug campaign?
Model answer
A campaign that uses psychological strategies to reduce drug misuse, such as fear appeals, social norms messaging, or providing information about consequences.
2
Name three psychological strategies commonly used in anti-drug campaigns.
Model answer
Fear appeals, social norms messaging, and providing information about consequences.
3
How do fear appeals work in anti-drug campaigns?
Model answer
They aim to create anxiety about the negative outcomes of drug use, which motivates individuals to change their behaviour to avoid those outcomes.
4
What is the intended psychological mechanism behind using fear appeals to discourage drug use?
Model answer
Generating anxiety about harmful consequences prompts behaviour change as individuals seek to avoid the feared outcomes.
5
What is the social norms approach in anti-drug campaigns?
Model answer
An approach that corrects misperceptions about how common drug use is among peers, showing that drug use is less prevalent than people believe.
6
Why might correcting misperceptions about peer drug use be effective in reducing drug misuse?
Model answer
Because people often overestimate how common drug use is among their peers; correcting this misperception reduces perceived social pressure to use drugs.

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