Edexcel A-Level Psychology 9PS0
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Social Psychology
Sampling techniques
- 3 things to know
- Papers 1 and 3
Overview
Recall questions on random, stratified, volunteer and opportunity sampling, and the strengths and weaknesses of each for representativeness.
What you need to know
Answer each one before you reveal it.
What prior information does a researcher need before using stratified sampling?
In stratified sampling, what is the first step a researcher must complete?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is random sampling?
Model answer
A technique where every member of the target population has an equal chance of being selected for the study.
- 2
In stratified sampling, what is the first step a researcher must complete?
Model answer
Identify relevant subgroups in the population based on shared characteristics.
- 3
After identifying subgroups in stratified sampling, what must the researcher determine before selecting participants?
Model answer
The proportion of each subgroup within the target population.
- 4
What is volunteer sampling?
Model answer
A technique where participants self-select to take part in research, typically by responding to an advertisement or request.
- 5
Define opportunity sampling.
Model answer
Selecting participants who are readily available and willing to take part at the time and place of the research.
- 6
Why does random sampling reduce researcher bias?
Model answer
Because the researcher has no control over who is selected—every member of the target population has an equal chance of selection.
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