What is quantitative data?

Numerical information that can be measured and statistically analysed.

Define qualitative data.

Non-numerical information that describes meanings, experiences, or qualities, often in the form of words or images.

What does quantitative data allow researchers to do in terms of analysis?

It allows for objective comparisons, statistical testing, and identification of patterns across large samples.

What limitation might quantitative data have when studying human behaviour?

It may lack depth and fail to capture the richness of human experience or the reasons behind behaviours.

What is a key strength of qualitative data?

It provides rich, detailed insights into participants' thoughts, feelings, and motivations.

Why is qualitative data more difficult to analyse systematically?

Because it is more subjective, making replication and generalisation harder.

Edexcel A-Level Psychology 9PS0

Social Psychology

Topic overview Agency theory and social impact theory Milgram's research into obedience Factors affecting obedience and resistance Social identity theory and realistic conflict theory Factors affecting prejudice and discrimination Individual differences in obedience and prejudice Developmental psychology in obedience and prejudice Designing questionnaires and interviews Types of interview and question Alternate and null hypotheses Sampling techniques Quantitative and qualitative data Analysing quantitative data Thematic analysis of qualitative data The BPS code of ethics and conduct Risk management in psychological research Classic study: Sherif et al. (1954) Robbers Cave Contemporary study: Burger (2009)Contemporary study: Reicher and Haslam (2006)Contemporary study: Cohrs et al. (2012)Key question in social psychology Designing the practical investigation Analysing and reporting the practical investigation Ethics and practical issues in social psychology Nature-nurture, social control and reducing prejudice Reductionism and comparing explanations Culture, gender and social sensitivity

Cognitive Psychology

Topic overview The working memory model The multi-store model of memory Episodic and semantic long-term memory Reconstructive memory and schema theory Individual differences in memory Developmental psychology in memory Laboratory and field experiments Independent and dependent variables Experimental and null hypotheses One-tailed and two-tailed tests Experimental designs Operationalisation, extraneous and confounding variables Order effects and counterbalancing Situational and participant variables Objectivity, reliability and validity Demand characteristics and experimenter effects Measures of central tendency and dispersion Graphical presentation of data Mann-Whitney U and Wilcoxon Significance, critical values and errors Case studies of brain-damaged patients Classic study: Baddeley (1966)Contemporary study: Schmolck et al. (2002)Contemporary study: Steyvers and Hemmer (2012)Contemporary study: Sebastián and Hernández-Gil (2012)Key question in cognitive psychology Practical investigation in cognitive psychology Issues and debates in cognitive psychology

Biological Psychology

Learning Theories

Topic overview The main features of classical conditioning Pavlov's experiment with salivation in dogs The main features of operant conditioning Properties and schedules of reinforcement Behaviour modification and shaping The main features of social learning theory The four stages of social learning Bandura's original Bobo doll experiments Bandura (1965) and vicarious reinforcement How learning theories explain phobias Systematic desensitisation and flooding Individual differences in learning theories Developmental psychology in learning theories Observational research with humans Animal research and its ethics Chi-squared and levels of measurement Thematic analysis in learning research The scientific status of psychology Classic study: Watson and Rayner (1920) Little Albert Contemporary study: Becker et al. (2002)Contemporary study: Bastian et al. (2011)Contemporary study: Capafons et al. (1998)Key question in learning theories Practical investigation in learning theories Issues and debates in learning theories

Clinical Psychology

Topic overview Diagnosing mental disorders and the four Ds The DSM and ICD classification systems Symptoms and features of schizophrenia Explanations of schizophrenia Anorexia nervosa: symptoms and explanations Obsessive-compulsive disorder: symptoms and explanations Unipolar depression: symptoms and explanations Treatments for schizophrenia and the second disorder Individual differences in clinical psychology Developmental psychology in clinical psychology HCPC guidelines for clinical practitioners Researching mental health Case studies in clinical psychology Interviews in clinical psychology Choosing an inferential test Descriptive statistics, levels of measurement and significance Thematic analysis and grounded theory Classic study: Rosenhan (1973)Contemporary study: Carlsson et al. (2000)Contemporary study: Kroenke et al. (2008)Contemporary study: Williams et al. (2013)Contemporary study: Scott-Van Zeeland et al. (2013)Contemporary study: Guardia et al. (2012)Contemporary study: Masellis et al. (2003)Contemporary study: March et al. (2004) POTS Key question in clinical psychology Practical investigation in clinical psychology Issues and debates in clinical psychology Comparing the classic studies

Criminological PsychologyApplication

Topic overview Biological explanations of crime Social explanations of crime The cognitive interview and ethical interviewing Psychological formulation and offence analysis Cognitive-behavioural treatments for offenders Biological treatments for offenders Factors influencing eye-witness testimony Factors influencing jury decision-making Individual differences in criminological psychology Developmental psychology in criminological psychology Research methods in criminological psychology Sample selection and techniques Reliability and validity in criminological research Objectivity, credibility and ethics in criminological research Analysing data and evaluating practical research Ethical guidelines in criminological research Classic study: Loftus and Palmer (1974)Contemporary study: Bradbury and Williams (2013)Contemporary study: Valentine and Mesout (2009)Contemporary study: Howells et al. (2005)Key question in criminological psychology Practical investigation in criminological psychology Issues and debates in criminological psychology

Child PsychologyApplication

Topic overview Bowlby's theory of attachment Ainsworth and the Strange Situation Research into deprivation Research into privation Research into day care Cross-cultural research into attachment Autism: features, explanations and therapies Individual differences in child psychology Developmental psychology in child psychology Observation in child psychology Questionnaires and interviews in child psychology Issues with self-report in child research Cross-cultural research methods The ethics of researching with children Analysing data in child psychology Classic study: van IJzendoorn and Kroonenberg (1988)Contemporary study: Cassibba et al. (2013)Contemporary study: Gagnon-Oosterwaal et al. (2012)Contemporary study: Li et al. (2013) child care timing Key question in child psychology Practical investigation in child psychology Issues and debates in child psychology

Health PsychologyApplication

Social Psychology

Quantitative and qualitative data

1 thing to know
Papers 1 and 3

Overview

Recall questions on defining quantitative and qualitative data, what each allows in analysis, their strengths and limitations for replication and generalisation, and when qualitative data suits social psychology research better.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Process

Does the distinction between qualitative and quantitative data depend on the research method used?

Questions from this subtopic

Each one with the model answer underneath.

1
What is quantitative data?
Model answer
Numerical information that can be measured and statistically analysed.
2
Define qualitative data.
Model answer
Non-numerical information that describes meanings, experiences, or qualities, often in the form of words or images.
3
What does quantitative data allow researchers to do in terms of analysis?
Model answer
It allows for objective comparisons, statistical testing, and identification of patterns across large samples.
4
What limitation might quantitative data have when studying human behaviour?
Model answer
It may lack depth and fail to capture the richness of human experience or the reasons behind behaviours.
5
What is a key strength of qualitative data?
Model answer
It provides rich, detailed insights into participants' thoughts, feelings, and motivations.
6
Why is qualitative data more difficult to analyse systematically?
Model answer
Because it is more subjective, making replication and generalisation harder.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book

2Open book

3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Social Psychology

Cognitive Psychology

Biological Psychology

Learning Theories

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

The area.

septalfrontaltemporal

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AEvery score is in the hundreds (of the order of 10² ms).

BThe mean must therefore also be in the hundreds.

C30.1 is ten times too small.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

In Rutter's study of Romanian orphans, children adopted before 6 months showed normal development.

TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Social Psychology, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a month See how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.