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Health Psychology

Key question in health psychology

  • 3 things to know
  • Papers 2 and 3

Overview

Recall questions on choosing a key issue such as campaign effectiveness or methadone, and applying research to answer it.

What you need to know

Answer each one before you reveal it.

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Key term

Give one key issue of relevance to society that health psychology can address.

Key term

Which psychological ideas apply to the question about anti-drug campaigns?

Key term

What does the evidence suggest about fear-based drug campaigns?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Give one key issue of relevance to society that health psychology can address.

    Model answer

    How effective are anti-drug campaigns at changing behaviour rather than only awareness?

  2. 2

    Why is the effectiveness of anti-drug campaigns socially important?

    Model answer

    Because public money funds them, and an ineffective or counter-productive campaign wastes resources and can normalise the behaviour it targets.

  3. 3

    Which psychological ideas apply to the question about anti-drug campaigns?

    Model answer

    Social learning theory on modelling, fear appeals and the elaboration likelihood model on how persuasive messages are processed.

  4. 4

    What does the evidence suggest about fear-based drug campaigns?

    Model answer

    Fear alone often fails or backfires, and messages work better when they also give a manageable action the audience can take.

  5. 5

    Give a key issue in health psychology about how addiction should be understood.

    Model answer

    Should addiction be treated as a disease or as a choice?

  6. 6

    Which evidence bears on whether addiction is a disease?

    Model answer

    The reward pathway identified by Olds and Milner and the neuroadaptation seen in dependence, set against evidence that many users stop without treatment.

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