levo

Media

The role and function of the media in contemporary society

  • 3 things to know
  • AS Unit 2

Overview

Mass media, three functions Lasswell gave the media and norm-setting by the media.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Distinguish old media from new media.

Key term

Name the three functions Lasswell gave the media.

Key term

Which function did Wright add to Lasswell's list?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define the mass media.

    Model answer

    The mass media are the channels, including press, broadcasting, film and online platforms, that transmit content to large and dispersed audiences at the same time.

  2. 2

    Distinguish old media from new media.

    Model answer

    Old media are one-to-many, analogue and produced by a small number of professionals, while new media are digital, interactive and allow audiences to produce content as well as consume it.

  3. 3

    Name the three functions Lasswell gave the media.

    Model answer

    Lasswell identified surveillance of the environment, correlation of the parts of society, and transmission of the social heritage.

  4. 4

    Which function did Wright add to Lasswell's list?

    Model answer

    Wright added entertainment, arguing that the largest part of media output exists to divert its audience.

  5. 5

    Explain what is meant by the media as an agency of secondary socialisation.

    Model answer

    The media supply norms, values and role models beyond the family, teaching audiences what is expected of them without any formal instruction.

  6. 6

    What does norm-setting by the media mean?

    Model answer

    Norm-setting is the media encouraging conformity by giving approved behaviour favourable coverage while condemning what departs from it.

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AThe sacred is set apart and treated with awe.
BThe profane is the ordinary and everyday.
CReligion consists in marking the boundary between them.

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Assemble a full-mark answer from its marking points, in the order an examiner wants them.

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