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Youth Cultures

The media and the formation of youth culture

  • 3 things to know
  • AS Unit 1

Overview

Subcultural capital, commodity form of incorporation and media-generated youth style.

What you need to know

Answer each one before you reveal it.

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Key term

What did Thornton (1995) argue about the media and club cultures?

Key term

Define subcultural capital.

Key term

Why did Thornton argue that hostile press coverage can help a youth scene?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How do the media help create youth cultures?

    Model answer

    They circulate styles, music and language nationally and instantly, so a look that begins in one place can be taken up by young people everywhere.

  2. 2

    What did Thornton (1995) argue about the media and club cultures?

    Model answer

    Thornton argued that the media are central to subcultures rather than opposed to them, since coverage is how young people learn about a scene and judge who really belongs to it.

  3. 3

    Define subcultural capital.

    Model answer

    Subcultural capital is the knowledge, taste and style that earn a young person status within a subculture, in the way cultural capital earns status in wider society.

  4. 4

    Why did Thornton argue that hostile press coverage can help a youth scene?

    Model answer

    Condemnation confirms that the scene is genuinely outside the mainstream, which raises its value to insiders and draws more of them in.

  5. 5

    What did Hebdige (1979) mean by incorporation?

    Model answer

    Hebdige argued that the market turns a subculture's style into mass-produced goods while the press turns its members into either eccentrics or folk devils, and both defuse its threat.

  6. 6

    What is the commodity form of incorporation?

    Model answer

    It is the process by which a subculture's clothing, music and symbols are turned into products sold to a mass market, stripping them of their original meaning.

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