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Research Methods: Primary and Secondary

Structured interviews

  • 3 things to know
  • AS Unit 2 and A2 Unit 4

Overview

Structured interview, interview schedule and interviewer bias.

What you need to know

Answer each one before you reveal it.

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Key term

What is a structured interview?

Key term

How does a structured interview differ from a postal questionnaire?

Evaluation

Give one advantage a structured interview has over a postal questionnaire.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a structured interview?

    Model answer

    An interview in which every respondent is asked the same set questions in the same order, usually with fixed answer options.

  2. 2

    How does a structured interview differ from a postal questionnaire?

    Model answer

    The questions are read out by an interviewer face to face or by telephone rather than completed alone by the respondent.

  3. 3

    Give one advantage a structured interview has over a postal questionnaire.

    Model answer

    The response rate is far higher because the interviewer secures the reply at the point of contact.

  4. 4

    Explain why structured interviews are high in reliability.

    Model answer

    The identical schedule can be administered again in exactly the same way, so another researcher can check the findings.

  5. 5

    What is an interview schedule?

    Model answer

    The fixed list of questions and answer categories the interviewer works through.

  6. 6

    Why are structured interviews usually cheaper per response than unstructured ones?

    Model answer

    Each takes only a few minutes and interviewers need little training, so many can be completed in a day.

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