WJEC A-Level Sociology 601-5237-0
Culture and the Social Construction of Culture
Socialisation and Its Agencies
Socialisation and Identity
Families and HouseholdsAcquiring Culture
Youth CulturesAcquiring Culture
Research Methods: Primary and Secondary
Sampling, Ethics and Practical Issues
Key Concepts and Theories of Research
EducationUnderstanding Society
MediaUnderstanding Society
ReligionUnderstanding Society
Crime and DeviancePower and Control
Health and DisabilityPower and Control
World SociologyPower and Control
Applied Methods: Designing Sociological Research
Social Inequality: Evidence and Patterns
Theories and Explanations of Inequality and Stratification
Research Methods: Primary and Secondary
Focus groups
- 3 things to know
- AS Unit 2 and A2 Unit 4
Overview
Focus group and role of the moderator.
What you need to know
Answer each one before you reveal it.
How large is a typical focus group?
Explain the main advantage of a focus group over individual interviews.
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is a focus group?
Model answer
A small group brought together to discuss a topic under the guidance of a moderator, so the researcher can study the discussion itself.
- 2
How large is a typical focus group?
Model answer
Usually between six and twelve participants.
- 3
What is the role of the moderator?
Model answer
To introduce topics, keep the discussion on track and encourage all participants to contribute without steering their opinions.
- 4
Explain the main advantage of a focus group over individual interviews.
Model answer
Participants respond to one another, so ideas are challenged and developed in a way that reveals how views are formed collectively.
- 5
Why are focus groups useful in the early stages of a project?
Model answer
They quickly show what language people use and which issues matter to them, which can then shape the design of a larger study.
- 6
Give one practical advantage of focus groups.
Model answer
Several respondents are covered in one session, so more views are gathered in less time than by interviewing each separately.
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