levo

Research Methods: Primary and Secondary

Focus groups

  • 3 things to know
  • AS Unit 2 and A2 Unit 4

Overview

Focus group and role of the moderator.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What is a focus group?

Key term

How large is a typical focus group?

Evaluation

Explain the main advantage of a focus group over individual interviews.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a focus group?

    Model answer

    A small group brought together to discuss a topic under the guidance of a moderator, so the researcher can study the discussion itself.

  2. 2

    How large is a typical focus group?

    Model answer

    Usually between six and twelve participants.

  3. 3

    What is the role of the moderator?

    Model answer

    To introduce topics, keep the discussion on track and encourage all participants to contribute without steering their opinions.

  4. 4

    Explain the main advantage of a focus group over individual interviews.

    Model answer

    Participants respond to one another, so ideas are challenged and developed in a way that reveals how views are formed collectively.

  5. 5

    Why are focus groups useful in the early stages of a project?

    Model answer

    They quickly show what language people use and which issues matter to them, which can then shape the design of a larger study.

  6. 6

    Give one practical advantage of focus groups.

    Model answer

    Several respondents are covered in one session, so more views are gathered in less time than by interviewing each separately.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Culture and the Social Construction of Culture
Socialisation and Its Agencies
Socialisation and Identity
Families and Households

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Davis and .
MooreParsonsMerton

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AThe sacred is set apart and treated with awe.
BThe profane is the ordinary and everyday.
CReligion consists in marking the boundary between them.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Illness means what the person experiences.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Research Methods: Primary and Secondary, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Or £46 a year, about £3.83 a month. Cancel anytime.