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Research Methods: Primary and Secondary

Unstructured and semi-structured interviews

  • 3 things to know
  • AS Unit 2 and A2 Unit 4

Overview

Unstructured interview, semi-structured interview and group interview.

What you need to know

Answer each one before you reveal it.

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Key term

Why do interpretivists favour unstructured interviews?

Key term

Give one reason unstructured interviews are low in reliability.

Key term

State two practical drawbacks of unstructured interviewing.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is an unstructured interview?

    Model answer

    An interview with no fixed schedule, in which the researcher raises topics and lets the respondent talk freely, following up as the conversation develops.

  2. 2

    What is a semi-structured interview?

    Model answer

    An interview based on a common list of topics or questions, but with freedom to vary the wording, order and follow-up for each respondent.

  3. 3

    Why do interpretivists favour unstructured interviews?

    Model answer

    Because respondents answer in their own words and can explain their meanings, which produces valid insight into how they see their world.

  4. 4

    Explain the importance of rapport in an unstructured interview.

    Model answer

    Trust encourages the respondent to speak openly about matters they would not disclose to a stranger, which is where the depth of the data comes from.

  5. 5

    Give one reason unstructured interviews are low in reliability.

    Model answer

    Every interview takes a different course, so no two are the same and the procedure cannot be repeated exactly.

  6. 6

    State two practical drawbacks of unstructured interviewing.

    Model answer

    Each interview takes a long time to conduct and transcribe, and interviewers need considerable skill and training.

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