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Research Methods: Primary and Secondary

  • 12 subtopics
  • 36 things to know
  • AS Unit 2 and A2 Unit 4

What Research Methods: Primary and Secondary covers

Research Methods: Primary and Secondary is examined in Unit 2 Section A, Methods of Sociological Enquiry, and drawn on again in Unit 4. It covers questionnaires, structured interviews, unstructured and semi-structured interviews, focus groups, participant observation, non-participant and structured observation, the social survey, ethnographic methods, longitudinal studies, existing sociological research as secondary data, official statistics and Welsh Government data and personal and public documents.

Where it is assessed

AS Unit 2 and A2 Unit 4

Methods of Sociological Enquiry, and again in the applied methods question.

Check the WJEC specification ↗

The 12 subtopics

Each one has its own page.

What you need to know

Answer each one before you reveal it.

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Key term

Set out where Welsh statistics come from and why figures for England and Wales together will not do.

Key term

Set out the problems an ethnographer faces in relying on insiders and in publishing.

Key term

What is a questionnaire?

Key term

What is a structured interview?

Key term

Why do interpretivists favour unstructured interviews?

Key term

What is a focus group?

Key term

What is participant observation?

Key term

What is non-participant observation?

Key term

What is a social survey?

Key term

What is a longitudinal study?

Key term

What is secondary data?

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What is a personal document in sociological research?

Key term

Distinguish between a closed and an open question.

Key term

How does a structured interview differ from a postal questionnaire?

Key term

Give one reason unstructured interviews are low in reliability.

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How large is a typical focus group?

Evaluation

Give one advantage of overt participant observation.

Key term

What is structured observation?

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How often is the census of England and Wales carried out?

Key term

What is ethnography?

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What is a cohort study?

Key term

Give two examples of secondary sources a sociologist might use.

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What are official statistics?

Key term

Give three examples of documents a sociologist might analyse.

Evaluation

Give one advantage of closed questions.

Evaluation

Give one advantage a structured interview has over a postal questionnaire.

Key term

State two practical drawbacks of unstructured interviewing.

Evaluation

Explain the main advantage of a focus group over individual interviews.

Evaluation

Give one advantage of covert participant observation.

Key term

What is an observation schedule?

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What is a cross-sectional survey?

Key term

Which theoretical tradition is ethnography most associated with?

Key term

Explain how a longitudinal study can distinguish an age effect from a generational effect.

Evaluation

State one practical advantage of using existing sociological research.

Key term

Name three areas of social life covered by official statistics.

Key term

Distinguish between a personal and a public document.

Take Research Methods: Primary and Secondary further

The same content, four other ways.

Commonly confused

Pairs that lose marks when they are blurred together.

  • Content analysis vs Thick description

    Content analysis: the counting of defined categories in a document or media text. Thick description: an account that records the context and meanings which make an action intelligible.

  • Primary data vs Secondary data

    Primary data: information gathered first-hand by the researcher for the current study. Secondary data: information that already exists, collected by others for another purpose.

  • Structured interview vs Unstructured interview

    Structured interview: an interview that follows a fixed schedule of questions in a fixed order. Unstructured interview: an interview that follows wherever the respondent takes it.

Questions from this topic

Each one with the model answer underneath.

  1. 1

    What is a questionnaire?

    Model answer

    A set of written questions given to respondents to complete, usually with the same wording for everyone.

  2. 2

    Distinguish between a closed and an open question.

    Model answer

    A closed question offers fixed answer options to choose from; an open question lets the respondent answer in their own words.

  3. 3

    Give one advantage of closed questions.

    Model answer

    The answers are pre-coded, so large numbers of responses can be counted and compared quickly.

  4. 4

    Give one advantage of open questions in a questionnaire.

    Model answer

    They allow respondents to raise things the researcher had not thought of, producing richer and more valid detail.

  5. 5

    Why are questionnaires described as a detached method?

    Model answer

    The researcher is not present when the questions are answered, so there is no personal interaction to influence the reply.

  6. 6

    Explain why questionnaires are popular with positivists.

    Model answer

    They are standardised, easily repeated and generate quantitative data from large representative samples, which allows patterns to be tested.

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Research Methods: Primary and Secondary revision questions

What does Research Methods: Primary and Secondary cover in WJEC A-Level Sociology?
12 subtopics: questionnaires, structured interviews, unstructured and semi-structured interviews, focus groups, participant observation, non-participant and structured observation, the social survey, ethnographic methods, longitudinal studies, existing sociological research as secondary data, official statistics and welsh government data and personal and public documents. Each one has its own page with questions and model answers.
How is Research Methods: Primary and Secondary organised?
By the WJEC 601-5237-0 specification, subtopic by subtopic, so it matches the order you are taught it in.

Every question in Research Methods: Primary and Secondary, on a schedule.

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