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Economic Factors in Business Expansion

Pull factors: economies of scale and risk spreading

  • 3 things to know
  • Papers 2 and 3

Overview

Pull factors in international expansion, internal economies of scale and purchasing and technical economies from selling abroad, calculating average cost, the long-run average cost curve and minimum efficient scale, diseconomies of global scale, risk spreading across markets and production sites, and its costs.

What you need to know

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Key term

Define economies of scale as a pull factor for selling abroad

Key term

Name four internal economies of scale.

Key term

How does selling in several countries give a firm purchasing economies?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by a pull factor in international expansion?

    Model answer

    A pull factor is an attraction of the overseas market itself, such as lower costs, larger scale or faster growth, that draws a firm to trade or produce there.

  2. 2

    Define economies of scale.

    Model answer

    Economies of scale are the reductions in long-run average cost that a firm achieves as its scale of output increases.

  3. 3

    Name four internal economies of scale.

    Model answer

    Technical, purchasing, marketing and financial economies of scale.

  4. 4

    How does selling in several countries give a firm purchasing economies?

    Model answer

    Combining the orders for all its markets means it buys inputs in far larger quantities, so suppliers grant bulk discounts and the cost per unit of input falls.

  5. 5

    How does exporting give a firm technical economies of scale?

    Model answer

    A larger total market justifies investing in specialised high-output machinery and dedicated production lines whose high fixed cost is then spread over many more units.

  6. 6

    A firm's total cost is £5 million at 100,000 units and £10 million at 250,000 units. Calculate average cost at each level and state whether economies of scale exist.

    Model answer

    Average cost falls from £50 to £40 per unit, so the firm is achieving economies of scale.

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