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Revenue, Costs, Profits and Cash

Profit margins and how firms increase profit

  • 3 things to know
  • Papers 1 and 3

Overview

Profit against profitability, the formulae for gross profit, operating profit and profit for the year margins and calculating each, working back to cost of sales, a falling operating margin, low-margin supermarkets, raising margins with or without price changes, price cuts and volume, adding value, and cutting costs.

What you need to know

Answer each one before you reveal it.

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Key term

Define profitability.

Key term

Explain the difference between profit and profitability.

Numbers

State the formula for gross profit margin.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define profitability.

    Model answer

    Profitability measures profit in relation to the revenue that generated it, showing how much of each pound of sales the firm keeps.

  2. 2

    Explain the difference between profit and profitability.

    Model answer

    Profit is an absolute amount of money, while profitability expresses that profit as a proportion of revenue, which allows firms of very different sizes to be compared.

  3. 3

    State the formula for gross profit margin.

    Model answer

    Gross profit margin = (gross profit ÷ sales revenue) × 100.

  4. 4

    A firm has a gross profit of £360,000 on sales revenue of £900,000. Calculate its gross profit margin.

    Model answer

    The gross profit margin is 40%.

  5. 5

    State the formula for operating profit margin.

    Model answer

    Operating profit margin = (operating profit ÷ sales revenue) × 100.

  6. 6

    A firm has an operating profit of £135,000 on sales revenue of £900,000. Calculate its operating profit margin.

    Model answer

    The operating profit margin is 15%.

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