Edexcel A-Level Politics 9PL0
Democracy and Participation
Political Parties
Electoral Systems
Voting Behaviour and the Media
Liberalism
Conservatism
Socialism
The Constitution
Parliament
The Prime Minister and the Executive
Relations Between the Branches
AnarchismNon-core
EcologismNon-core
FeminismNon-core
MulticulturalismNon-core
NationalismNon-core
The US Constitution and FederalismUSA
US CongressUSA
The US PresidencyUSA
The US Supreme Court and Civil RightsUSA
US Democracy and ParticipationUSA
Comparative Theories and the UK-US ComparisonUSA
The State and GlobalisationGlobal
Global Governance: Political and EconomicGlobal
Global Governance: Human Rights and EnvironmentalGlobal
Power and DevelopmentsGlobal
Regionalism and the European UnionGlobal
Global Comparative TheoriesGlobal
Voting Behaviour and the Media
The influence of the media
- 3 things to know
- Component 1
Overview
Recall questions on when the media shapes outcomes, opinion polls and the bandwagon effect and tactical voting they can cause, judging a poll’s relevance, media bias and persuasion, whether the media reflects or shapes opinion, and agenda-setting.
What you need to know
Answer each one before you reveal it.
What is media persuasion?
What factors should be considered when critically assessing the relevance of opinion polls?
Questions from this subtopic
Each one with the model answer underneath.
- 1
When does the media play a role in shaping political outcomes?
Model answer
Both during general election campaigns and in the periods between elections.
- 2
What are opinion polls in the context of media and politics?
Model answer
A media tool that can influence politics by shaping perceptions of party momentum, viability, and likely outcomes.
- 3
What is the bandwagon effect in relation to opinion polls?
Model answer
When voters are influenced to support a party or candidate that polls suggest is winning or gaining momentum, wanting to back the likely winner.
- 4
How might opinion polls encourage tactical voting?
Model answer
By showing which parties are viable contenders in particular constituencies, voters may switch their vote to prevent their least preferred candidate from winning.
- 5
What factors should be considered when critically assessing the relevance of opinion polls?
Model answer
Methodology, sample size, and historical accuracy.
- 6
Why might the historical accuracy of opinion polls affect their influence on voters?
Model answer
If polls have been inaccurate in the past, voters and commentators may be more sceptical of their predictions, reducing their influence on behaviour.
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