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Voting Behaviour and the Media

The influence of the media

  • 3 things to know
  • Component 1

Overview

Recall questions on when the media shapes outcomes, opinion polls and the bandwagon effect and tactical voting they can cause, judging a poll’s relevance, media bias and persuasion, whether the media reflects or shapes opinion, and agenda-setting.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Evaluation

What are opinion polls in the context of media and politics?

Evaluation

What is media persuasion?

Key term

What factors should be considered when critically assessing the relevance of opinion polls?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    When does the media play a role in shaping political outcomes?

    Model answer

    Both during general election campaigns and in the periods between elections.

  2. 2

    What are opinion polls in the context of media and politics?

    Model answer

    A media tool that can influence politics by shaping perceptions of party momentum, viability, and likely outcomes.

  3. 3

    What is the bandwagon effect in relation to opinion polls?

    Model answer

    When voters are influenced to support a party or candidate that polls suggest is winning or gaining momentum, wanting to back the likely winner.

  4. 4

    How might opinion polls encourage tactical voting?

    Model answer

    By showing which parties are viable contenders in particular constituencies, voters may switch their vote to prevent their least preferred candidate from winning.

  5. 5

    What factors should be considered when critically assessing the relevance of opinion polls?

    Model answer

    Methodology, sample size, and historical accuracy.

  6. 6

    Why might the historical accuracy of opinion polls affect their influence on voters?

    Model answer

    If polls have been inaccurate in the past, voters and commentators may be more sceptical of their predictions, reducing their influence on behaviour.

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Democracy and Participation
Political Parties
Electoral Systems
Voting Behaviour and the Media

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Bhikhu Parekh ( –).
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ACitizens elect representatives to govern on their behalf.
BRepresentatives are accountable through free, regular elections.
CGovernment is carried out through parties and Parliament.

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Patriotism means attachment to one’s country.
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