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Globalisation and the Digital Social World

Digital identities, the digital divide and social class

  • 3 things to know
  • Component 03

Overview

Recall questions on how digital communication shapes identity, Goffman applied to online profiles, Turkle on identity on screen, postmodern pick-and-mix, hybrid and global identities, negative effects on identity, the digital divide and its global dimension, van Dijk on persistent digital inequality, and social class online.

What you need to know

Answer each one before you reveal it.

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Key term

How can Goffman's ideas be applied to online profiles?

Key term

Why do postmodernists say digital media produce pick-and-mix identities?

Key term

Give three negative effects digital communication is said to have on identity.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How has digital communication changed the way identities are formed?

    Model answer

    Identity has become more reflexive and self-constructed, because people can present, edit and revise themselves online and draw on global cultural resources rather than being tied to the identities offered by their family, neighbourhood and workplace.

  2. 2

    How can Goffman's ideas be applied to online profiles?

    Model answer

    Goffman's dramaturgical approach treats social life as performance, so a profile is a carefully managed front stage where users control impressions through selected images and posts, while the unedited backstage self is kept hidden.

  3. 3

    What did Turkle argue about identity on screen?

    Model answer

    Turkle originally argued that online spaces let people experiment with several identities at once, treating the self as fluid and multiple, though she later warned that constant connection encourages performance and leaves people together but emotionally alone.

  4. 4

    Why do postmodernists say digital media produce pick-and-mix identities?

    Model answer

    Postmodernists argue that saturation by global media images detaches identity from class, locality and tradition, so people assemble the self through consumption and style; Bauman calls the resulting identities liquid because they are constantly remade and easily discarded.

  5. 5

    How can digital communication produce hybrid and global identities?

    Model answer

    Constant contact with distant cultures allows people to combine elements of more than one culture into the hybrid identities Hall describes, and can support the cosmopolitan outlook Beck identifies, in which people see themselves as members of a global as well as a national community.

  6. 6

    Give three negative effects digital communication is said to have on identity.

    Model answer

    Constant comparison with idealised images can damage self-esteem and body image, users may feel pressure to curate and monitor themselves continuously, and online abuse or exclusion can attack identity in a permanent and highly visible way.

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Introducing Socialisation, Culture and Identity
Families and Relationships
Youth Subcultures
Media

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Murdock identified sexual, , economic and educational functions.
reproductiveemotionalpolitical

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AVictims may fear reprisal, or feel shame or economic dependence.
BAbuse in the home has historically been treated as a private matter.
CMany incidents are never reported or recorded.

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Sex refers to the biological category of male or female.
TrueFalse

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