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Globalisation and the Digital Social World

Gender, age, relationships and cultural impacts of digital communication

  • 3 things to know
  • Component 03

Overview

Recall questions on feminist views of digital communication and gender inequality, positive effects for gender identity, age and Prensky's account of digital inclusion, young people's socialisation, relationships and Rainie and Wellman's networked individualism, cultural homogenisation, glocalisation, cultural defence and conflict, and the positive and negative impacts of digital communication.

What you need to know

Answer each one before you reveal it.

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Key term

How has digital communication changed young people's socialisation?

Key term

What is meant by glocalisation, and how does it undermine the homogenisation thesis?

Key term

What is cultural defence in the context of globalisation?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Outline the feminist case that digital communication has deepened gender inequality.

    Model answer

    Feminists point to the disproportionate targeting of women and girls by online harassment, threats and image-based abuse, to the circulation of objectifying and pornographic content, and to women's continued under-representation among the engineers and executives who design and own platforms.

  2. 2

    How can digital communication be positive for gender identity?

    Model answer

    Online spaces allow gender to be explored and performed rather than simply inherited, give isolated women and LGBTQ+ people access to supportive networks, and have enabled feminist campaigns to make everyday sexism visible on a scale the mainstream media rarely allowed.

  3. 3

    How does age affect digital inclusion, and why is Prensky's account of it criticised?

    Model answer

    Older people remain the group least likely to be online and most likely to lack confidence with new applications, but Prensky's split between digital natives and digital immigrants is challenged by Helsper and Eynon, who found education, experience and breadth of use predict competence far better than age does.

  4. 4

    How has digital communication changed young people's socialisation?

    Model answer

    Peer influence now reaches into the home continuously, and boyd argues young people inhabit networked publics whose persistence, visibility, spreadability and searchability make adolescent social life more exposed; Livingstone stresses that the same connection brings both opportunities and risks.

  5. 5

    How has digital communication affected the maintenance of relationships?

    Model answer

    It allows relationships to be sustained cheaply across long distances and to be kept in a state of near-constant low-level contact, which supports migrant and transnational families but also blurs the boundary between private life and work or school.

  6. 6

    What is networked individualism?

    Model answer

    It is Rainie and Wellman's argument that the individual, rather than the household, neighbourhood or workplace, has become the hub of their own personal network, which they assemble from many separate circles and maintain largely through digital media.

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Introducing Socialisation, Culture and Identity
Families and Relationships
Youth Subcultures
Media

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Murdock identified sexual, , economic and educational functions.
reproductiveemotionalpolitical

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AVictims may fear reprisal, or feel shame or economic dependence.
BAbuse in the home has historically been treated as a private matter.
CMany incidents are never reported or recorded.

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Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Sex refers to the biological category of male or female.
TrueFalse

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Spot the fault in a statement. The traps are the mistakes students actually make.

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