levo

Media

Active audience models, deviance amplification and moral panics

  • 3 things to know
  • Component 01

Overview

Recall questions on the active audience, Blumler and McQuail's uses and gratifications model, Klapper's selective filtering, deviance amplification, Cohen's moral panics and folk devils in his study of the Mods and Rockers, moral panics as self-fulfilling prophecies, Hall on the mugging panic, and McRobbie and Thornton's critique.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What is an active audience?

Who and when

What does the uses and gratifications model argue?

Key term

What is selective filtering?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is an active audience?

    Model answer

    An active audience is one that selects, interprets and puts media content to its own uses, rather than passively absorbing whatever it is given.

  2. 2

    What does the uses and gratifications model argue?

    Model answer

    Blumler and McQuail argued that audiences consciously choose media to satisfy their own needs, so the real question is what people do with the media rather than what the media do to people.

  3. 3

    Name the four uses and gratifications that audiences seek from the media.

    Model answer

    Diversion or escape from routine, personal relationships in the form of companionship and conversation, personal identity through comparing one's own life with what is shown, and surveillance or information about the world.

  4. 4

    A student watches a soap opera mainly so she has something to discuss with friends at college. Which gratification is she seeking?

    Model answer

    She is seeking personal relationships, since the programme supplies both a sense of companionship and shared material for conversation.

  5. 5

    What is selective filtering?

    Model answer

    Klapper's idea that audiences absorb only what fits their existing outlook, through selective exposure to some content, selective perception of its meaning and selective retention of what suits them.

  6. 6

    Give one criticism of the uses and gratifications model.

    Model answer

    It exaggerates audience freedom, because the range of content people can choose from is set by media producers, and Marxists add that the needs being satisfied are themselves created by the media.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Introducing Socialisation, Culture and Identity
Families and Relationships
Youth Subcultures
Media

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Murdock identified sexual, , economic and educational functions.
reproductiveemotionalpolitical

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AVictims may fear reprisal, or feel shame or economic dependence.
BAbuse in the home has historically been treated as a private matter.
CMany incidents are never reported or recorded.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Sex refers to the biological category of male or female.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Media, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Or £46 a year, about £3.83 a month. Cancel anytime.