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Research Methods and Researching Social Inequalities

Questionnaires, structured interviews, statistics, content analysis and observation

  • 3 things to know
  • Component 02

Overview

Recall questions on questionnaires, structured interviews and the interviewer effect, official and non-official statistics and interpretivist criticism of crime statistics, content analysis, participant, non-participant, covert and overt observation, the Hawthorne effect, the ethics of covert observation, and going native.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What is a questionnaire?

Key term

What are official statistics?

Key term

What counts as non-official statistics?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is a questionnaire?

    Model answer

    A questionnaire is a written list of set questions, usually with mainly closed answer options, completed by respondents themselves or delivered by post or online.

  2. 2

    Give one strength and one limitation of questionnaires.

    Model answer

    They reach large numbers cheaply and produce standardised data that can be quantified and replicated, but response rates are often low and there is no chance to probe or clarify an answer.

  3. 3

    What is a structured interview?

    Model answer

    A structured interview is a face-to-face or telephone interview in which the interviewer reads out a fixed set of questions in the same order and wording to every respondent.

  4. 4

    What is the interviewer effect?

    Model answer

    The interviewer effect is the way the presence and characteristics of the interviewer, such as their age, class, gender or ethnicity, change how respondents answer, often prompting socially desirable replies.

  5. 5

    What are official statistics?

    Model answer

    Official statistics are quantitative data collected by government and its agencies, such as the census, recorded crime figures and unemployment counts.

  6. 6

    What counts as non-official statistics?

    Model answer

    Non-official statistics are numerical data produced by bodies outside government, such as charities, pressure groups, trade unions, businesses and independent researchers.

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Introducing Socialisation, Culture and Identity
Families and Relationships
Youth Subcultures
Media

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Murdock identified sexual, , economic and educational functions.
reproductiveemotionalpolitical

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AVictims may fear reprisal, or feel shame or economic dependence.
BAbuse in the home has historically been treated as a private matter.
CMany incidents are never reported or recorded.

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Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Sex refers to the biological category of male or female.
TrueFalse

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Spot the fault in a statement. The traps are the mistakes students actually make.

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