OCR A-Level Sociology H580
Introducing Socialisation, Culture and Identity
Families and RelationshipsComponent 01
Youth SubculturesComponent 01
MediaComponent 01
Research Methods and Researching Social Inequalities
Understanding Social Inequalities
Globalisation and the Digital Social World
Crime and DevianceComponent 03
EducationComponent 03
Religion, Belief and FaithComponent 03
Research Methods and Researching Social Inequalities
Questionnaires, structured interviews, statistics, content analysis and observation
- 3 things to know
- Component 02
Overview
Recall questions on questionnaires, structured interviews and the interviewer effect, official and non-official statistics and interpretivist criticism of crime statistics, content analysis, participant, non-participant, covert and overt observation, the Hawthorne effect, the ethics of covert observation, and going native.
What you need to know
Answer each one before you reveal it.
What are official statistics?
What counts as non-official statistics?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What is a questionnaire?
Model answer
A questionnaire is a written list of set questions, usually with mainly closed answer options, completed by respondents themselves or delivered by post or online.
- 2
Give one strength and one limitation of questionnaires.
Model answer
They reach large numbers cheaply and produce standardised data that can be quantified and replicated, but response rates are often low and there is no chance to probe or clarify an answer.
- 3
What is a structured interview?
Model answer
A structured interview is a face-to-face or telephone interview in which the interviewer reads out a fixed set of questions in the same order and wording to every respondent.
- 4
What is the interviewer effect?
Model answer
The interviewer effect is the way the presence and characteristics of the interviewer, such as their age, class, gender or ethnicity, change how respondents answer, often prompting socially desirable replies.
- 5
What are official statistics?
Model answer
Official statistics are quantitative data collected by government and its agencies, such as the census, recorded crime figures and unemployment counts.
- 6
What counts as non-official statistics?
Model answer
Non-official statistics are numerical data produced by bodies outside government, such as charities, pressure groups, trade unions, businesses and independent researchers.
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