OCR A-Level Sociology H580
Introducing Socialisation, Culture and Identity
Families and RelationshipsComponent 01
Youth SubculturesComponent 01
MediaComponent 01
Research Methods and Researching Social Inequalities
Understanding Social Inequalities
Globalisation and the Digital Social World
Crime and DevianceComponent 03
EducationComponent 03
Religion, Belief and FaithComponent 03
Media
Representations of gender, social class and young people
- 3 things to know
- Component 01
Overview
Recall questions on changing media representations of femininity and masculinity, hegemonic masculinity, representations of the upper, middle and working class, Jones on the demonising of the working class, the underclass in welfare coverage and Marxist views of benefits television, and the two dominant representations of young people.
What you need to know
Answer each one before you reveal it.
How have representations of masculinity broadened in recent decades?
Describe the way the media typically represent the upper class.
Questions from this subtopic
Each one with the model answer underneath.
- 1
In what ways have media representations of femininity changed?
Model answer
Independent, professional and assertive women now appear widely alongside older domestic images, though feminists argue these figures are still judged on appearance and sexual attractiveness.
- 2
What is hegemonic masculinity?
Model answer
It is the culturally dominant ideal of manhood — tough, competitive, emotionally controlled, heterosexual and a provider — against which all other masculinities are measured and found lacking.
- 3
How have representations of masculinity broadened in recent decades?
Model answer
Media have added the emotionally open, domesticated and grooming-conscious 'new man' and similar images, though the traditional tough hero and the laddish figure both remain prominent.
- 4
Describe the way the media typically represent the upper class.
Model answer
Sympathetically, as dignified, glamorous and naturally suited to leadership, through costume drama, society reporting and admiring coverage of royalty and inherited wealth.
- 5
What is meant by saying media content carries a middle-class outlook?
Model answer
Journalists and producers are largely middle-class graduates, and the professional lifestyles, property aspirations and consumer tastes they treat as normal are middle-class ones, so that outlook is presented as everybody's.
- 6
What did Jones argue about media portrayals of the working class?
Model answer
He argued the working class has been demonised through the 'chav' caricature, so that poverty is blamed on individual fecklessness and vulgarity rather than on deindustrialisation and low pay.
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