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Creating Media Productions

Independent, collaborative and cross-media production

  • 3 things to know
  • AS Unit 2 and A2 Unit 4

Overview

Cross-media production and main risk of collaborative work.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Define a cross-media production.

Key term

Why should a cross-media set not simply repeat the same content in two forms?

Key term

Explain what synergy means in a cross-media production.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Define a cross-media production.

    Model answer

    A cross-media production is a set of related products made in more than one media form for the same audience and purpose.

  2. 2

    Why must the products in a cross-media production relate to one another?

    Model answer

    They represent one brand or campaign, so the audience has to recognise them as belonging together.

  3. 3

    How is a consistent identity carried across two products in different forms?

    Model answer

    Shared elements such as a logo, a colour palette, typography, imagery and tone of voice carry the identity from one form into the other.

  4. 4

    Why should a cross-media set not simply repeat the same content in two forms?

    Model answer

    Each form can do something the other cannot, so each product should use the strengths of its own medium rather than duplicate its partner.

  5. 5

    Explain what synergy means in a cross-media production.

    Model answer

    Synergy is the way two related products promote each other, so each is worth more to the producer than it would be on its own.

  6. 6

    What can a print product offer that a moving image product cannot?

    Model answer

    A page can be studied at the reader's own pace and can hold detailed information that a viewer of moving image has no chance to absorb.

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Contexts of Media
Media Language
Media Representations
Media Industries

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Submarine is set in .
SwanseaCardiffAberystwyth

Blank Blitz consolidates the facts

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AQuantitative data counts how many.
BQualitative data explains why.
CA production usually needs both.

Build It trains answer structure

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

An audience receives what is offered.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

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Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Creating Media Productions, on a schedule.

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