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Media Industries

Analysing a product's industry

  • 3 things to know
  • AS Unit 1 and A2 Unit 3

Overview

First question in analysing a product's industry context, second question and third question.

What you need to know

Answer each one before you reveal it.

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Key term

In analysing a product's industry, what is the second question to ask?

Key term

In analysing a product's industry, what is the third question to ask?

Key term

Where in a product itself can its industry context be read?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the first question in analysing a product's industry context?

    Model answer

    Who made it, who paid for it and who owns the result.

  2. 2

    What is the second question?

    Model answer

    How the money is returned — advertising, subscription, sale, public funding or a combination.

  3. 3

    What is the third question?

    Model answer

    How it reached the audience, and who controlled that route.

  4. 4

    Where in a product itself can its industry context be read?

    Model answer

    In its production and distribution credits, its advertising, its branding and cross-promotion, and what it does and does not cover.

  5. 5

    How does the advertising carried by a product identify its economics?

    Model answer

    It shows who is paying, which audience they believe they are reaching, and therefore whom the publisher must not offend.

  6. 6

    Why is a product's scale of production an industry fact rather than an aesthetic one?

    Model answer

    Cast, locations, effects and shooting time are bought with money, so what appears on screen states what was financed.

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Contexts of Media
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Media Industries

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