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Media Representations

Representations of Wales and Welsh identity

  • 3 things to know
  • AS Unit 1 and A2 Unit 3

Overview

Two long-standing stereotypes of Wales in UK media, bilingual production and independently distributed film.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

Name two long-standing stereotypes of Wales in UK media.

Key term

What is meant by a bilingual production?

Evaluation

Give one production advantage of shooting bilingual versions.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Name two long-standing stereotypes of Wales in UK media.

    Model answer

    Wales as a landscape of chapels, choirs and rugby, and Wales as post-industrial decline.

  2. 2

    Why is a heritage representation of Wales limiting even when it is affectionate?

    Model answer

    It fixes Wales in the past, which leaves contemporary Welsh life unrepresented.

  3. 3

    Why was the creation of a Welsh-language channel a representational event as well as an industrial one?

    Model answer

    It gave Welsh speakers a service addressed to them rather than a minority slot inside a service addressed to others, which changed who was represented and by whom.

  4. 4

    Which campaign led to the creation of a Welsh-language television channel?

    Model answer

    A long campaign by Cymdeithas yr Iaith Gymraeg and others, which came to a head when Gwynfor Evans threatened in 1980 to fast to death unless the government kept its promise of a Welsh-language channel.

  5. 5

    What is meant by a bilingual production?

    Model answer

    One shot in two languages or in a mix of them, so it can serve a Welsh-language and an English-language audience.

  6. 6

    Give one production advantage of shooting bilingual versions.

    Model answer

    Two markets are served from largely one production, which makes a level of ambition possible that neither audience alone would fund.

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Contexts of Media
Media Language
Media Representations
Media Industries

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Sort every topic into what you know and what you do not, then drill only the weak ones.

Submarine is set in .
SwanseaCardiffAberystwyth

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Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AQuantitative data counts how many.
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CA production usually needs both.

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Assemble a full-mark answer from its marking points, in the order an examiner wants them.

An audience receives what is offered.
TrueFalse

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Spot the fault in a statement. The traps are the mistakes students actually make.

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Short focus games to reset attention, so the next set lands better than the last.

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