Constructing a representation in your own production

Overview

First representational decision in planning a production, unintended connotation and balanced conclusion about producing representations.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   Why does making a media product change how representation is understood?

   Model answer

   Every choice must be made deliberately, so the constructedness of a representation becomes something experienced rather than argued.

2. 2

   What is the first representational decision in planning a production?

   Model answer

   Deciding who or what is to be represented and from whose viewpoint.

3. 3

   How is a target audience's expectation a representational constraint?

   Model answer

   A product must be legible to its audience, so it works with conventions the audience knows, which limits how far it can depart from them.

4. 4

   How can a producer construct a representation deliberately rather than by default?

   Model answer

   By choosing casting, costume, setting, framing and language against a stated intention, and checking each against what it will connote.

5. 5

   What is meant by an unintended connotation?

   Model answer

   A meaning an element carries in the culture which the producer did not intend but the audience will read.

6. 6

   How can unintended connotations be found before publication?

   Model answer

   By testing the product on members of the intended audience and asking what they take from it rather than what they think of it.

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