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Magazines: Changing Representations

Vogue, July 1965: the historical fashion magazine

  • 3 things to know
  • A2 Unit 3

Overview

Recall questions on the publication details, the cover design and its few cover lines, the mode of address, what the advertising reveals about the readership, femininity in 1965, fashion photography replacing illustration, the near-absence of Black and Asian models, and what has stayed the same since.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Numbers

Identify the historical magazine set for study as Vogue and give its publication details.

Key term

What does the advertising in the issue reveal about its readership?

Key term

How is femininity represented in a 1965 fashion magazine?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Identify the historical magazine set for study as Vogue and give its publication details.

    Model answer

    Vogue, the issue of July 1965, published in Britain by Condé Nast.

  2. 2

    What kind of magazine is Vogue and who was it addressed to in 1965?

    Model answer

    It is a high-fashion monthly addressed to affluent, largely upper-middle-class women with the money and the leisure to follow couture and to travel.

  3. 3

    Describe the typical cover design of a 1965 issue.

    Model answer

    A single large studio portrait of a model dominates the page, the masthead sits clean and unbroken across the top, and there are very few cover lines by comparison with a modern magazine.

  4. 4

    Why does a 1965 Vogue cover carry so few cover lines?

    Model answer

    The title relied on brand prestige and on the image itself to sell the issue, and it addressed a reader assumed to be loyal rather than one who had to be won over at the newsstand.

  5. 5

    How is the mode of address of 1965 Vogue different from that of a contemporary women's magazine?

    Model answer

    It is formal, confident and instructive rather than chatty, speaking as an authority on taste to a reader who wishes to be told what is correct.

  6. 6

    What does the advertising in the issue reveal about its readership?

    Model answer

    Advertisements for couture houses, furs, jewellery, cosmetics and foreign travel presume a reader with substantial disposable income and a leisured social life.

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