What a media industry is

Overview

Three stages of the industry process the specification identifies, production, in this sense and media conglomerate.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   What does the media industries area of the framework study?

   Model answer

   The processes of production, distribution and circulation, and the economic and regulatory conditions that shape what gets made.

2. 2

   Name the three stages of the industry process the specification identifies.

   Model answer

   Production, distribution and circulation.

3. 3

   What is production, in this sense?

   Model answer

   The making of the media product, from commissioning and financing through to a finished item.

4. 4

   What is distribution?

   Model answer

   Getting the finished product to where audiences can reach it, whether by broadcast, physical copies, cinema release or a platform.

5. 5

   What is circulation?

   Model answer

   The onward movement of a product and of talk about it, including marketing, reviews, social sharing and reuse by other media.

6. 6

   Why is distribution often more powerful than production?

   Model answer

   A product nobody can reach earns nothing, so whoever controls access to audiences can dictate terms to whoever makes the content.

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