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Magazines: Changing Representations

Pride

  • 3 things to know
  • A2 Unit 3

Overview

Recall questions on the publication details, why the title was needed in the British market, its subject areas and the importance of hair and beauty content, bell hooks and Stuart Hall applied to it, the commercial difficulty of serving one ethnic readership, and both sides of whether a specialist title solves under-representation.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Numbers

Identify the non-mainstream magazine set for study as Pride and give its publication details.

Key term

Why was a magazine like Pride needed in the British market?

Key term

What subject areas does the magazine cover?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Identify the non-mainstream magazine set for study as Pride and give its publication details.

    Model answer

    Pride, a British magazine for Black women and women of colour, published online at pridemagazine.com and launched in 1991.

  2. 2

    Why was a magazine like Pride needed in the British market?

    Model answer

    Mainstream women's magazines rarely featured Black women on their covers or addressed their hair, skin and cultural interests, so a large readership was under-served by an entire industry.

  3. 3

    What subject areas does the magazine cover?

    Model answer

    Beauty and hair, fashion, health, careers and business, relationships, and Black British and diaspora culture.

  4. 4

    Why is hair and beauty content especially important to this readership?

    Model answer

    Products and techniques for Afro and textured hair and for deeper skin tones were long ignored by mainstream beauty pages, so practical expertise is one of the magazine's core services.

  5. 5

    How does the magazine tackle under-representation?

    Model answer

    It places Black women in every role that mainstream titles reserve for white women, as cover stars, experts, entrepreneurs and readers, so their presence becomes ordinary rather than exceptional.

  6. 6

    Apply bell hooks's argument to the case for a magazine like Pride.

    Model answer

    hooks argues that race and class as well as sex determine oppression, so a feminism or a women's press that speaks only to white middle-class experience leaves most women unaddressed.

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