Industry context and its effect on content

Overview

Industry context of a media product, economic constraint on representation and industry context shaping a representation.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   What is meant by the industry context of a media product?

   Model answer

   The ownership, funding, regulation and market conditions under which it was made, and the constraints those place on it.

2. 2

   How does ownership show in a product's content?

   Model answer

   In what it treats as newsworthy, whom it criticises and whom it does not, and which of the owner's other products it promotes.

3. 3

   How does funding show in a product's content?

   Model answer

   An advertising-funded product must not deter advertisers, a subscription product must retain subscribers, and a publicly funded one must justify itself to everyone.

4. 4

   How does regulation show in a product's content?

   Model answer

   It sets what may be shown and when, and an impartiality requirement changes how a story can be told, not only whether it can be told.

5. 5

   What is meant by an economic constraint on representation?

   Model answer

   A product cannot afford to alienate the audience or the advertisers it depends on, so some representations are commercially unavailable to it.

6. 6

   Give an example of an industry context shaping a representation.

   Model answer

   A magazine dependent on advertising from an industry is unlikely to publish material that damages it, whatever its editorial view.

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