Targeting, attracting and reaching an audience

Overview

Targeting an audience, four ways a product signals its target audience and audience being attracted rather than targeted.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   What is meant by targeting an audience?

   Model answer

   Designing the product and its marketing so that the intended group recognises it as meant for them.

2. 2

   Distinguish targeting from reaching an audience.

   Model answer

   Targeting is aiming the product at a defined group; reaching is actually getting it in front of them through a distribution channel.

3. 3

   Name four ways a product signals its target audience.

   Model answer

   Its content and genre, its mode of address, its design and style, and the platform and time it appears on.

4. 4

   How does scheduling target an audience?

   Model answer

   Placing a programme at a time when its intended audience is available and receptive, which is why children's and late-night content sit where they do.

5. 5

   How does platform choice target an audience?

   Model answer

   Different platforms have different populations and habits, so choosing where to publish selects who will see it.

6. 6

   How does a magazine's cover target its reader?

   Model answer

   The model, the cover lines and the design all state who the magazine is for before a word of the content is read.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.