Hello! online

Overview

Magazine is Hello!, authorised access in celebrity journalism and design of the Hello! website.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   Identify the contemporary mainstream magazine set for study as Hello! and its online form.

   Model answer

   Hello!, studied in its online form at hellomagazine.com, the UK title launched in 1988 as an edition of the Spanish magazine ¡Hola!.

2. 2

   What kind of magazine is Hello!?

   Model answer

   It is a celebrity and royal title built on photographs of famous people at weddings, homes and family events, presented respectfully rather than as gossip.

3. 3

   What is meant by authorised access in celebrity journalism?

   Model answer

   Authorised access is coverage agreed in advance with the subject, who is paid or given approval over the images in exchange for exclusive photographs and a friendly account.

4. 4

   Give one advantage and one disadvantage of authorised access for the magazine.

   Model answer

   It guarantees exclusive pictures that no rival can obtain, but it surrenders editorial independence because the subject can effectively control what is said.

5. 5

   How does Hello! differ in tone from the gossip weeklies?

   Model answer

   It is deferential and celebratory and avoids ridicule and scandal, which is why celebrities co-operate with it and why its readers experience it as pleasant rather than cruel.

6. 6

   Why is royal coverage so central to the title?

   Model answer

   Royal stories combine celebrity, glamour and national tradition, they sell in many countries at once, and they can be covered continuously because the family generates events without needing a publicist.

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