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Creating Media Productions

Reflective and critical analysis

  • 3 things to know
  • AS Unit 2 and A2 Unit 4

Overview

First thing a finished production should be measured against and preferred reading of a producer's own product.

What you need to know

Answer each one before you reveal it.

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Key term

State what a reflective analysis does.

Key term

Why is a reflective analysis not an account of what happened during the work?

Key term

What is the first thing a finished production should be measured against?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    State what a reflective analysis does.

    Model answer

    Reflective analysis judges the finished product against what it set out to do, using evidence from the product itself.

  2. 2

    Why is a reflective analysis not an account of what happened during the work?

    Model answer

    A narrative of the process describes activity, while analysis judges the result against the brief, the audience and the media concepts.

  3. 3

    What is the first thing a finished production should be measured against?

    Model answer

    The brief, because it states what the product was required to achieve.

  4. 4

    How is a claim about representation supported in a reflective analysis?

    Model answer

    By pointing to the specific image, framing, wording or layout that constructs it and stating what that choice communicates.

  5. 5

    Which external standard should a producer measure their finished product against?

    Model answer

    Comparable professional products in the same form, because they show what the audience is used to and what the conventions demand.

  6. 6

    How can the conceptual framework give a reflective analysis its structure?

    Model answer

    Each area supplies a question, so the analysis can consider the media language used, the representation constructed, the industry context imitated and the audience addressed.

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Contexts of Media
Media Language
Media Representations
Media Industries

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An audience receives what is offered.
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