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Media Representations

Positioning the audience

  • 3 things to know
  • AS Unit 1 and A2 Unit 3

Overview

Audience being positioned by a representation, text inviting identification and reading a representation is built to encourage called.

What you need to know

Answer each one before you reveal it.

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Key term

What does it mean to say an audience is positioned, how is that done, and can it be refused?

Key term

What is meant by an audience being positioned by a representation?

Key term

How does point of view position an audience?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is meant by an audience being positioned by a representation?

    Model answer

    The product constructs a viewpoint from which its material makes sense, and invites the audience to occupy it.

  2. 2

    How does point of view position an audience?

    Model answer

    Sharing a character's perspective invites sympathy with them and encourages the audience to judge others as that character does.

  3. 3

    How can a product position an audience against a group?

    Model answer

    By showing the group only from outside, giving them no voice, and framing them as the object of the viewpoint character's concern or fear.

  4. 4

    What is meant by a text inviting identification?

    Model answer

    It gives a character enough interiority, screen time and viewpoint that the audience experiences the story through them.

  5. 5

    How does an advertisement position its viewer?

    Model answer

    It constructs an ideal consumer who has the problem the product solves, and addresses the viewer as that person.

  6. 6

    How does the direct look to camera position an audience?

    Model answer

    It breaks the separation between the product and the viewer and addresses them personally, which can flatter, accuse or include.

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An audience receives what is offered.
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