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Elections and Referendums

Leadership, Manifestos, Campaigns and the Media

  • 3 things to know
  • Paper 1

Overview

Recall questions on how leadership, manifestos and campaigns affect voting, the air and ground wars, broadcast and press regulation, theories of media influence, opinion polls and issue salience.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

How does leadership affect voting?

Key term

Distinguish the air war from the ground war in campaigning.

Key term

Explain agenda-setting as a form of media influence.

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    How does leadership affect voting?

    Model answer

    Voters use impressions of a leader's competence, character and likeability as a shortcut for judging the whole party, so an unpopular leader can depress support across the board.

  2. 2

    Define manifesto.

    Model answer

    A manifesto is the document in which a party sets out the policies it undertakes to implement if it wins the election.

  3. 3

    Why does the manifesto matter constitutionally as well as politically?

    Model answer

    It is the basis of the doctrine of the mandate, and under the Salisbury convention the House of Lords does not block measures that appeared in the winning party's manifesto.

  4. 4

    Give one example of a manifesto commitment damaging a campaign.

    Model answer

    The Conservative social care proposal in 2017, quickly labelled a tax on dementia, had to be modified during the campaign and is widely blamed for the loss of the party's majority.

  5. 5

    Define an election campaign.

    Model answer

    A campaign is the organised effort by which parties communicate with voters and seek to mobilise support in the period before polling day.

  6. 6

    Distinguish the air war from the ground war in campaigning.

    Model answer

    The air war is the national media battle of broadcasts, debates and press coverage, while the ground war is local canvassing, leafleting and getting identified supporters to the polls.

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The Nature and Sources of the British Constitution
The Structure and Role of Parliament
The Prime Minister and Cabinet
The UK Judiciary

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The Code.
MinisterialCabinetParliamentary

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AA US court can strike down a hostile law using the constitution.
BA UK court cannot.
CChange must come from persuading legislators.

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Veto means formal rejection of legislation.
TrueFalse

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