AQA A-Level Politics 7152
The Nature and Sources of the British Constitution
The Structure and Role of Parliament
The Prime Minister and Cabinet
The UK Judiciary
Devolution
Democracy and Participation
Elections and Referendums
Political Parties in the UK
Pressure Groups in the UK
The UK and the European Union
The Constitutional Framework of US Government
Congress
The US Presidency
The US Supreme Court
US Elections and Direct Democracy
Political Parties in the USA
Pressure Groups in the USA
Civil Rights in the USA
Comparative Politics: Theoretical Approaches
Constitutions and Legislatures Compared
The Executives Compared
The Judiciaries Compared
Electoral and Party Systems Compared
Pressure Groups Compared
Civil Rights Compared
Liberalism
Conservatism
Socialism
NationalismIdeology
FeminismIdeology
MulticulturalismIdeology
AnarchismIdeology
Elections and Referendums
Leadership, Manifestos, Campaigns and the Media
- 3 things to know
- Paper 1
Overview
Recall questions on how leadership, manifestos and campaigns affect voting, the air and ground wars, broadcast and press regulation, theories of media influence, opinion polls and issue salience.
What you need to know
Answer each one before you reveal it.
Distinguish the air war from the ground war in campaigning.
Explain agenda-setting as a form of media influence.
Questions from this subtopic
Each one with the model answer underneath.
- 1
How does leadership affect voting?
Model answer
Voters use impressions of a leader's competence, character and likeability as a shortcut for judging the whole party, so an unpopular leader can depress support across the board.
- 2
Define manifesto.
Model answer
A manifesto is the document in which a party sets out the policies it undertakes to implement if it wins the election.
- 3
Why does the manifesto matter constitutionally as well as politically?
Model answer
It is the basis of the doctrine of the mandate, and under the Salisbury convention the House of Lords does not block measures that appeared in the winning party's manifesto.
- 4
Give one example of a manifesto commitment damaging a campaign.
Model answer
The Conservative social care proposal in 2017, quickly labelled a tax on dementia, had to be modified during the campaign and is widely blamed for the loss of the party's majority.
- 5
Define an election campaign.
Model answer
A campaign is the organised effort by which parties communicate with voters and seek to mobilise support in the period before polling day.
- 6
Distinguish the air war from the ground war in campaigning.
Model answer
The air war is the national media battle of broadcasts, debates and press coverage, while the ground war is local canvassing, leafleting and getting identified supporters to the polls.
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