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Contexts of the Media

Analysing media products in context

  • 4 things to know
  • Media One and Media Two

Overview

Using all five contexts, connecting a feature to the condition that produced it, and how contextual analysis differs from textual.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

What five contexts must media products be considered in relation to?

Evaluation

What distinguishes strong contextual analysis from weak?

Key term

Which two moments shape the meaning of a media product?

Key term

How does contextual analysis differ from textual analysis?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Why does the specification require familiarity with all five contexts rather than one?

    Model answer

    Because a product is shaped by several conditions at once, and questions may direct students to any of the five, so all must be available to draw on.

  2. 2

    Name the five contexts a media product should be considered in relation to.

    Model answer

    Social, cultural, economic, political and historical.

  3. 3

    What distinguishes an answer that uses context well from one that merely mentions it?

    Model answer

    A strong answer connects a specific feature of the product to the condition that made that feature likely, rather than describing the period alongside the product without linking them.

  4. 4

    How should a comparison of two products handle their contexts?

    Model answer

    By identifying what differs in the conditions of their production and reception, and showing how those differences account for the contrasts visible in the products themselves.

  5. 5

    Why can the same context be used to explain opposite choices in two products?

    Model answer

    Because context creates conditions rather than determining outcomes, so producers may work with prevailing attitudes or deliberately against them.

  6. 6

    What is the risk of treating context as a fixed background to a product?

    Model answer

    It suggests a single settled state of society when contexts are contested and changing, and it reduces producers to recorders of their time rather than participants in it.

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Media Language
Media Representation
Media Industries
Media Audiences

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Postmodernism holds that the hierarchy has .
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AAccessing media forms the first component.
BUnderstanding media content forms the second.
CCritically evaluating content forms the third.

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Denotation means the literal, common-sense meaning of a sign.
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