Discourse, ideology and audience positioning

Overview

How camera position, narrative point of view and naming position an audience without stating anything directly.

What you need to know

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Questions from this subtopic

Each one with the model answer underneath.

1. 1

   Define discourse in media studies.

   Model answer

   Discourse refers to the ways of thinking and communicating about topics that shape how they can be understood and discussed.

2. 2

   What is ideology in the context of media representation?

   Model answer

   Ideology refers to systems of ideas and beliefs that shape understanding of the world and often serve particular interests.

3. 3

   How do representations invoke discourses and ideologies?

   Model answer

   Representations invoke discourses and ideologies by drawing on and reinforcing particular ways of understanding the world.

4. 4

   What does positioning mean in media representation?

   Model answer

   Positioning refers to how representations encourage audiences to adopt particular viewpoints or attitudes towards what is represented.

5. 5

   How do social circumstances shape audience responses to representations?

   Model answer

   Audience responses and interpretations are shaped by social circumstances including class, gender, ethnicity, and age, which influence how they relate to and understand representations.

6. 6

   In what way do cultural circumstances affect how audiences interpret representations?

   Model answer

   Cultural circumstances including nationality, religion, and subcultural affiliations provide frameworks of meaning that shape how audiences understand and respond to representations.

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