What does power concern in Livingstone and Lunt's framework?

Who has control over media production, distribution and regulation, and how this power is exercised.

According to Livingstone and Lunt, how has power shifted in media industries and what effect does this have on regulation?

Power has shifted towards large transnational corporations, making national regulation less effective.

How do Livingstone and Lunt define value in relation to media?

The cultural, social and democratic worth of media, not just its economic or commercial value.

What tension do Livingstone and Lunt identify regarding how media value is measured?

A tension between measuring media value in economic terms (profit, market share) versus cultural terms (diversity, quality, democratic contribution).

What is transnational culture in Livingstone and Lunt's framework?

Media content and practices that cross national boundaries, creating shared cultural experiences across different countries.

Why do Livingstone and Lunt argue that transnational media flows pose a challenge for regulators?

They challenge the ability of national regulators to control content consumed by their citizens.

AQA A-Level Media Studies 7572

Media Language

Topic overview Codes and conventions Constructing meaning through media language Genre, hybridity and intertextuality Viewpoints, ideology and audience interpretation Semiotics: signs and their types Semiotics: paradigm, syntagm and anchorage Barthes: denotation, connotation and myth Narratology: narrative codes and diegesis Todorov: equilibrium, disruption and new equilibrium Genre theory as summarised by Neale Structuralism: binary oppositions and mythemes Structuralism: ideological reading and deconstruction Postmodernism: pastiche, bricolage and implosion Baudrillard: simulacra, simulation and hyperreality

Media Representation

Topic overview Constructing representations Why producers make the representational choices they do Social and cultural context in representation Stereotypes: positive and negative use Under-representation and misrepresentation Representation, realism and the values it carries Industry contexts and representational choice Discourse, ideology and audience positioning Theories of representation: stereotypes and countertypes Theories of representation: misrepresentation and selective representation Theories of representation: ideology, hegemony and constructed reality Hall on representation: encoding and decoding Theories of identity as summarised by Gauntlett Feminist theories: the male gaze and patriarchy Feminist theories: van Zoonen and hooks Theories of gender performativity Theories around ethnicity and postcolonial theory

Media Industries

Topic overview Production, distribution and circulation Ownership and control Economics and funding of media industries Marketing and maintaining audiences Regulation of media in the UK Digital convergence and the individual producer Regulation in global production and circulation Curran and Seaton: regulation, deregulation and the free market Curran and Seaton: concentration, conglomerates and public service broadcasting Curran and Seaton: neo-liberalism, surveillance and privacy Curran and Seaton: the central argument Livingstone and Lunt: the public sphere and governance Livingstone and Lunt: media literacy Livingstone and Lunt: power, value and globalisation Cultural industries as summarised by Hesmondhalgh

Media Audiences

Topic overview Grouping and categorising audiences Targeting, attracting, reaching and addressing audiences Media technologies and patterns of consumption Mass and specialised audiences Niche and fan audiences Audience interpretation and its circumstances Media effects: uses and gratifications Media effects: hypodermic needle and moral panic Media effects: media literacy Bandura: social learning and imitation Cultivation theory: socialisation and the bardic function Gerbner: cultivation differential, mainstreaming and resonance Reception theory: agenda setting, framing and myth making Hall on reception: the three reading positions Fandom 'End of audience' theories

Contexts of the Media

Topic overview Social context Cultural context Economic context Political context Historical context Analysing media products in context

Media Forms and Products

Topic overview Advertising and marketing Music video Radio Newspapers Film as an industry Television Magazines Online, social and participatory media Video games

The Cross-Media Production and Assessment

Topic overview Close study products and how they are used The NEA brief and its requirements The Statement of Intent Applying the theoretical framework in production Producing across platforms for a specified audience Extended response and synopticity

Media Industries

Livingstone and Lunt: power, value and globalisation

1 thing to know
Media One and Media Two

Overview

Power shifting to transnational corporations, measuring media value culturally rather than economically, and the limits of national regulation.

What you need to know

Answer each one before you reveal it.

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Evaluation

What do Livingstone and Lunt argue about power and value?

Questions from this subtopic

Each one with the model answer underneath.

1
What does power concern in Livingstone and Lunt's framework?
Model answer
Who has control over media production, distribution and regulation, and how this power is exercised.
2
According to Livingstone and Lunt, how has power shifted in media industries and what effect does this have on regulation?
Model answer
Power has shifted towards large transnational corporations, making national regulation less effective.
3
How do Livingstone and Lunt define value in relation to media?
Model answer
The cultural, social and democratic worth of media, not just its economic or commercial value.
4
What tension do Livingstone and Lunt identify regarding how media value is measured?
Model answer
A tension between measuring media value in economic terms (profit, market share) versus cultural terms (diversity, quality, democratic contribution).
5
What is transnational culture in Livingstone and Lunt's framework?
Model answer
Media content and practices that cross national boundaries, creating shared cultural experiences across different countries.
6
Why do Livingstone and Lunt argue that transnational media flows pose a challenge for regulators?
Model answer
They challenge the ability of national regulators to control content consumed by their citizens.

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AAccessing media forms the first component.

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