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Media Forms and Products

Radio

  • 3 things to know
  • Media One and Media Two

Overview

Sound-only meaning, mode of address, radio as a secondary medium, station identity, public service and community radio, and podcasting.

What you need to know

Answer each one before you reveal it.

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Key term

What defines radio as a media form?

Key term

Why is radio described as a secondary medium?

Key term

What is community radio?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What defines radio as a media form?

    Model answer

    It communicates entirely through sound, so meaning is carried by speech, music, effects, silence and the qualities of voice without any visual element.

  2. 2

    Why is mode of address particularly important in radio?

    Model answer

    Because the presenter's voice is the audience's only point of contact, so tone and manner of speaking establish the relationship and hold attention alone.

  3. 3

    What is meant by radio as a secondary medium?

    Model answer

    That it is typically consumed while doing something else, such as driving or working, which shapes its pacing, repetition and reliance on the spoken word.

  4. 4

    How does a radio station construct a distinct identity?

    Model answer

    Through its playlist, presenters, jingles and idents, scheduling and mode of address, which combine into a recognisable sound associated with a particular audience.

  5. 5

    What is a station ident and what does it do?

    Model answer

    A short branded audio element identifying the station between items, which reinforces recognition for listeners who join partway through.

  6. 6

    How is radio scheduling organised around its audience's day?

    Model answer

    Programming is built around when listeners are available, with speech-heavy breakfast shows for commuters and different formats for daytime, drive time and evening listening.

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