Numbers
AQA A-Level Media Studies 7572
Media Language
Topic overviewCodes and conventionsConstructing meaning through media languageGenre, hybridity and intertextualityViewpoints, ideology and audience interpretationSemiotics: signs and their typesSemiotics: paradigm, syntagm and anchorageBarthes: denotation, connotation and mythNarratology: narrative codes and diegesisTodorov: equilibrium, disruption and new equilibriumGenre theory as summarised by NealeStructuralism: binary oppositions and mythemesStructuralism: ideological reading and deconstructionPostmodernism: pastiche, bricolage and implosionBaudrillard: simulacra, simulation and hyperreality
Media Representation
Topic overviewConstructing representationsWhy producers make the representational choices they doSocial and cultural context in representationStereotypes: positive and negative useUnder-representation and misrepresentationRepresentation, realism and the values it carriesIndustry contexts and representational choiceDiscourse, ideology and audience positioningTheories of representation: stereotypes and countertypesTheories of representation: misrepresentation and selective representationTheories of representation: ideology, hegemony and constructed realityHall on representation: encoding and decodingTheories of identity as summarised by GauntlettFeminist theories: the male gaze and patriarchyFeminist theories: van Zoonen and hooksTheories of gender performativityTheories around ethnicity and postcolonial theory
Media Industries
Topic overviewProduction, distribution and circulationOwnership and controlEconomics and funding of media industriesMarketing and maintaining audiencesRegulation of media in the UKDigital convergence and the individual producerRegulation in global production and circulationCurran and Seaton: regulation, deregulation and the free marketCurran and Seaton: concentration, conglomerates and public service broadcastingCurran and Seaton: neo-liberalism, surveillance and privacyCurran and Seaton: the central argumentLivingstone and Lunt: the public sphere and governanceLivingstone and Lunt: media literacyLivingstone and Lunt: power, value and globalisationCultural industries as summarised by Hesmondhalgh
Media Audiences
Topic overviewGrouping and categorising audiencesTargeting, attracting, reaching and addressing audiencesMedia technologies and patterns of consumptionMass and specialised audiencesNiche and fan audiencesAudience interpretation and its circumstancesMedia effects: uses and gratificationsMedia effects: hypodermic needle and moral panicMedia effects: media literacyBandura: social learning and imitationCultivation theory: socialisation and the bardic functionGerbner: cultivation differential, mainstreaming and resonanceReception theory: agenda setting, framing and myth makingHall on reception: the three reading positionsFandom'End of audience' theories
Contexts of the Media
Media Forms and Products
The Cross-Media Production and Assessment
The NEA brief and its requirements
- 6 things to know
- Non-exam assessment
Overview
Six briefs released each March, what the board specifies, the eight available forms, and the rules on individual work.
What you need to know
Answer each one before you reveal it.
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Numbers
How and when are the NEA briefs released?
Key term
What does the board specify within each brief?
Key term
What three things must NEA products demonstrate?
Key term
Which forms may a student work in for the NEA?
Key term
What are the rules on individual work in the NEA?
Questions from this subtopic
Each one with the model answer underneath.
- 1
What must a student produce for the non-exam assessment?
Model answer
An individual cross-media production made in response to a brief set by the board, accompanied by a Statement of Intent.
- 2
How many marks is the non-exam assessment worth and what proportion of the A-level does it carry?
Model answer
Sixty marks, which is thirty per cent of the A-level.
- 3
How many briefs does the board release and when?
Model answer
Six briefs, released on the first of March in the year preceding the exam through Secure Key Materials.
- 4
How often do the NEA briefs change?
Model answer
They change annually.
- 5
What are the briefs linked to?
Model answer
The A-level Media Studies close study products.
- 6
What does the board specify within each brief?
Model answer
The media form and the intended audience for the media products, together with the required length, amount or duration.
Other ways to work this
The same content, four other ways.
What is inside Levo
Six ways to work the same material.
Every question in The Cross-Media Production and Assessment, on a schedule.
Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.
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