How does genre develop through media language processes?

Genre develops as codes and conventions become established and recognised through repeated use, creating patterns that audiences learn to identify.

What does it mean to say genre conventions are socially relative?

Genre conventions reflect the values and expectations of the society in which they are produced and consumed.

Define hybrid genres.

Hybrid genres combine conventions from two or more established genres to create new forms.

How is homage used as a form of intertextuality?

Homage pays tribute to another text or creator by respectfully referencing or imitating their work.

AQA A-Level Media Studies 7572

Media Language

Topic overview Codes and conventions Constructing meaning through media language Genre, hybridity and intertextuality Viewpoints, ideology and audience interpretation Semiotics: signs and their types Semiotics: paradigm, syntagm and anchorage Barthes: denotation, connotation and myth Narratology: narrative codes and diegesis Todorov: equilibrium, disruption and new equilibrium Genre theory as summarised by Neale Structuralism: binary oppositions and mythemes Structuralism: ideological reading and deconstruction Postmodernism: pastiche, bricolage and implosion Baudrillard: simulacra, simulation and hyperreality

Media Representation

Topic overview Constructing representations Why producers make the representational choices they do Social and cultural context in representation Stereotypes: positive and negative use Under-representation and misrepresentation Representation, realism and the values it carries Industry contexts and representational choice Discourse, ideology and audience positioning Theories of representation: stereotypes and countertypes Theories of representation: misrepresentation and selective representation Theories of representation: ideology, hegemony and constructed reality Hall on representation: encoding and decoding Theories of identity as summarised by Gauntlett Feminist theories: the male gaze and patriarchy Feminist theories: van Zoonen and hooks Theories of gender performativity Theories around ethnicity and postcolonial theory

Media Industries

Topic overview Production, distribution and circulation Ownership and control Economics and funding of media industries Marketing and maintaining audiences Regulation of media in the UK Digital convergence and the individual producer Regulation in global production and circulation Curran and Seaton: regulation, deregulation and the free market Curran and Seaton: concentration, conglomerates and public service broadcasting Curran and Seaton: neo-liberalism, surveillance and privacy Curran and Seaton: the central argument Livingstone and Lunt: the public sphere and governance Livingstone and Lunt: media literacy Livingstone and Lunt: power, value and globalisation Cultural industries as summarised by Hesmondhalgh

Media Audiences

Topic overview Grouping and categorising audiences Targeting, attracting, reaching and addressing audiences Media technologies and patterns of consumption Mass and specialised audiences Niche and fan audiences Audience interpretation and its circumstances Media effects: uses and gratifications Media effects: hypodermic needle and moral panic Media effects: media literacy Bandura: social learning and imitation Cultivation theory: socialisation and the bardic function Gerbner: cultivation differential, mainstreaming and resonance Reception theory: agenda setting, framing and myth making Hall on reception: the three reading positions Fandom 'End of audience' theories

Contexts of the Media

Topic overview Social context Cultural context Economic context Political context Historical context Analysing media products in context

Media Forms and Products

Topic overview Advertising and marketing Music video Radio Newspapers Film as an industry Television Magazines Online, social and participatory media Video games

The Cross-Media Production and Assessment

Topic overview Close study products and how they are used The NEA brief and its requirements The Statement of Intent Applying the theoretical framework in production Producing across platforms for a specified audience Extended response and synopticity

Media Language

Genre, hybridity and intertextuality

3 things to know
Media One and Media Two

Overview

Genre as dynamic and socially relative, hybrid genres, and intertextuality through homage, parody, pastiche and direct quotation.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Key term

Why is genre described as dynamic and historically relative?

Key term

What is a hybrid genre?

Key term

What is intertextuality?

Questions from this subtopic

Each one with the model answer underneath.

1
How does genre develop through media language processes?
Model answer
Genre develops as codes and conventions become established and recognised through repeated use, creating patterns that audiences learn to identify.
2
Why is genre described as dynamic and historically relative?
Model answer
Genre changes over time and is shaped by its historical context, meaning genres evolve and their characteristics reflect the period in which they exist.
3
What does it mean to say genre conventions are socially relative?
Model answer
Genre conventions reflect the values and expectations of the society in which they are produced and consumed.
4
Define hybrid genres.
Model answer
Hybrid genres combine conventions from two or more established genres to create new forms.
5
What is intertextuality?
Model answer
Intertextuality is the process through which meanings are established by referencing other media texts.
6
How is homage used as a form of intertextuality?
Model answer
Homage pays tribute to another text or creator by respectfully referencing or imitating their work.

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Media Language

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Media Industries

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Postmodernism holds that the hierarchy has .

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Denotation means the literal, common-sense meaning of a sign.

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