levo
Log inStart

Media Audiences

Grouping and categorising audiences

  • 1 thing to know
  • Media One and Media Two

Overview

Demographic, psychographic and behavioural categorisation, target audiences, and the limits of demographics.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Key term

How do demographic and psychographic categorisation differ?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    Name one demographic factor used by media industries to categorise audiences.

    Model answer

    Age.

  2. 2

    How do media industries use gender as a demographic factor when categorising audiences?

    Model answer

    They group audiences according to whether they identify as male, female or other genders, allowing content to be tailored to gender-specific interests or experiences.

  3. 3

    Why might media industries categorise audiences by social class?

    Model answer

    Different social classes may have different spending power, cultural interests and media consumption habits, allowing producers to create content that appeals to specific class demographics.

  4. 4

    What is lifestyle as a psychographic factor in audience categorisation?

    Model answer

    Lifestyle refers to the way people live, including their activities, interests and opinions, which media industries use to group audiences with similar ways of living.

  5. 5

    How does taste function as a psychographic factor for categorising audiences?

    Model answer

    Taste refers to audience preferences for particular styles, genres or cultural products, allowing media industries to group audiences who share similar aesthetic preferences.

  6. 6

    Define demographic categorisation in the context of media audiences.

    Model answer

    Demographic categorisation refers to grouping audiences by measurable population characteristics such as age, gender and social class.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Media Language
Media Representation
Media Industries
Media Audiences

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Postmodernism holds that the hierarchy has .
collapsedstrengthenedwidened

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AAccessing media forms the first component.
BUnderstanding media content forms the second.
CCritically evaluating content forms the third.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Denotation means the literal, common-sense meaning of a sign.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Media Audiences, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a monthSee how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.