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Media Audiences

Fandom

  • 2 things to know
  • Media One and Media Two

Overview

Prosumers, interactivity, and Jenkins on participatory culture and textual poaching.

What you need to know

Answer each one before you reveal it.

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Who and when

What three concepts is Henry Jenkins associated with?

Key term

What is a prosumer?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What term describes a media consumer who also produces and creates media content?

    Model answer

    Prosumer.

  2. 2

    How does the concept of the prosumer challenge traditional media relationships?

    Model answer

    It blurs the traditional distinction between producer and consumer, as the same individual both consumes and creates media content.

  3. 3

    What does interactivity mean in the context of fandom?

    Model answer

    Two-way engagement between audiences and media texts, where fans actively respond to, modify, and communicate about media content rather than passively receiving it.

  4. 4

    How does interactive fandom differ from passive media consumption?

    Model answer

    Interactive fans actively respond to, modify, and communicate about content, whereas passive consumers simply receive media without engaging with or transforming it.

  5. 5

    Which theorist developed influential ideas on fandom, participatory culture, and textual poaching?

    Model answer

    Henry Jenkins.

  6. 6

    What three key concepts is Henry Jenkins associated with in media studies?

    Model answer

    Fandom, participatory culture, and textual poaching.

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Denotation means the literal, common-sense meaning of a sign.
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