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Media Audiences

Bandura: social learning and imitation

  • 3 things to know
  • Media One and Media Two

Overview

Social learning and imitation, the conditions that make imitation likely, the four stages, and the Bobo doll experiments with their critics.

What you need to know

Answer each one before you reveal it.

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Who and when

What does Bandura's social learning theory propose?

Process

What are the four stages of Bandura's social learning process?

Study

What did the Bobo doll experiments show?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does Bandura's social learning theory propose about how individuals acquire behaviours?

    Model answer

    That individuals learn behaviours by observing and imitating role models in the media.

  2. 2

    According to Bandura, why is imitation more likely when a media model is rewarded?

    Model answer

    Because observing positive consequences for behaviour makes the observer more likely to reproduce that behaviour, expecting similar rewards.

  3. 3

    Why does similarity between observer and model increase the likelihood of imitation according to Bandura?

    Model answer

    Because observers are more likely to identify with and imitate models they perceive as similar to themselves.

  4. 4

    How does a model's high status affect imitation in social learning theory?

    Model answer

    High-status models are more likely to be imitated because they are seen as successful and their behaviours appear desirable or effective.

  5. 5

    What did Bandura's Bobo doll experiments demonstrate about children's behaviour?

    Model answer

    That children imitated aggressive behaviour they observed in adults, providing evidence for social learning from observed models.

  6. 6

    What is the attention stage in Bandura's social learning process?

    Model answer

    The stage where the observer notices and pays attention to the model's behaviour.

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