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Media Forms and Products

Music video

  • 3 things to know
  • Media One and Media Two

Overview

Performance, narrative and concept videos, editing to the beat, star image, intertextuality, and distribution after music television.

What you need to know

Answer each one before you reveal it.

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Key term

What is the industrial purpose of a music video?

Key term

What are the three main types of music video?

Key term

Why is editing to the beat definitive of music video?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the industrial purpose of a music video?

    Model answer

    To promote a track and an artist, building recognition and image in support of sales, streaming and live performance.

  2. 2

    What are the main conventions of a performance-based music video?

    Model answer

    Footage of the artist performing the track, edited in synchronisation with the music, often intercut between locations and using lighting and camerawork to build energy.

  3. 3

    How does a narrative music video differ from a performance one?

    Model answer

    A narrative video tells a story alongside or instead of performance footage, which may illustrate the lyrics, run counter to them or be unrelated to them.

  4. 4

    What is a concept music video?

    Model answer

    A video built around a visual idea or aesthetic rather than performance or story, using imagery, choreography or effects to create an impression connected to the track's mood.

  5. 5

    Why is editing to the beat a defining technical feature of music video?

    Model answer

    Because cutting on the rhythm binds image to sound so that the visual pace is dictated by the track, which distinguishes the form from other audio-visual media.

  6. 6

    How does music video contribute to constructing an artist's star image?

    Model answer

    Through repeated choices of styling, setting, performance manner and visual motif that accumulate across videos into a recognisable and marketable identity.

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