Applying the theoretical framework in production

Overview

How media language, representation, industries and audiences inform production decisions, and why research comes first.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   How is media language applied when creating a media product?

   Model answer

   By selecting and combining codes and conventions so that the intended meaning is communicated to the audience the brief specifies.

2. 2

   Why should a producer study the conventions of a form before working in it?

   Model answer

   Because audiences read a product against the conventions of its form, so knowing them is what allows a producer to meet expectations deliberately or depart from them meaningfully.

3. 3

   How can genre conventions be used purposefully in an NEA production?

   Model answer

   By adopting the codes audiences associate with the genre so the product is immediately legible, and by varying them where the brief or audience calls for something distinctive.

4. 4

   What does applying representation mean in a production context?

   Model answer

   Making deliberate choices about who appears, how they are depicted and what those choices communicate, rather than reproducing conventional images without consideration.

5. 5

   How can a student demonstrate awareness of stereotyping in their own production?

   Model answer

   By recognising the conventional representations associated with the form and making a considered decision to work with, complicate or avoid them.

6. 6

   How does knowledge of media industries inform an NEA production?

   Model answer

   It shapes decisions about how the product would be funded, distributed and marketed, so the work is conceived as something that would exist within a real industry context.

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