levo
Log inStart

Media Representation

Feminist theories: the male gaze and patriarchy

  • 3 things to know
  • Media One and Media Two

Overview

Mulvey on the male gaze, voyeurism, patriarchy, sexualisation and raunch culture, post-feminism and the female gaze.

What you need to know

Answer each one before you reveal it.

Your recallNot started
Who and when

Who developed the concept of the male gaze?

Key term

What is the male gaze?

Key term

What is post-feminism?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What is the male gaze?

    Model answer

    The way visual media positions the audience to view women from a heterosexual male perspective, presenting women as passive objects of male desire.

  2. 2

    Who developed the concept of the male gaze and in what context?

    Model answer

    Laura Mulvey developed the concept in her analysis of cinema.

  3. 3

    According to Mulvey, how do cinema techniques create the male gaze?

    Model answer

    Camera techniques and narrative structure align viewers with a masculine subject position.

  4. 4

    Define voyeurism in the context of media representation.

    Model answer

    The pleasure derived from looking at others, particularly women, as objects of visual pleasure without their awareness or reciprocation.

  5. 5

    How do voyeuristic media representations affect power relations?

    Model answer

    They position women as spectacles to be looked at, reinforcing unequal power relations between the viewer and the viewed.

  6. 6

    What is patriarchy?

    Model answer

    A social system in which men hold primary power and dominate in roles of political leadership, moral authority, social privilege and control over property.

See the rest and revise

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.

1Closed book
2Open book
3Closed book

The 3-step method, run for you

Answer cold, learn it, then prove it stuck. Levo tracks the jump between your first attempt and your last.

Media Language
Media Representation
Media Industries
Media Audiences

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Postmodernism holds that the hierarchy has .
collapsedstrengthenedwidened

Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AAccessing media forms the first component.
BUnderstanding media content forms the second.
CCritically evaluating content forms the third.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Denotation means the literal, common-sense meaning of a sign.
TrueFalse

Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

721941163128510

Brain Breaks between sessions

Short focus games to reset attention, so the next set lands better than the last.

Every question in Media Representation, on a schedule.

Attempt a question from memory, write the correct version, then attempt it again. Levo records the jump between your first attempt and your last, and brings each question back on the day you are due to forget it.

Start revising, £5 a monthSee how the method works

Or £46 a year, about £3.83 a month. Cancel anytime.