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Media Industries

Livingstone and Lunt: media literacy

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  • Media One and Media Two

Overview

The four components of media literacy, and why shifting protection onto audience skill leaves the least resourced least protected.

What you need to know

Answer each one before you reveal it.

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Key term

What four abilities make up media literacy for Livingstone and Lunt?

Evaluation

What risk follows from relying on media literacy instead of regulation?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    According to Livingstone and Lunt, what is media literacy?

    Model answer

    The ability of audiences to access, understand, critically evaluate and create media content.

  2. 2

    What is the first component of media literacy as defined by Livingstone and Lunt?

    Model answer

    The ability to access media.

  3. 3

    In Livingstone and Lunt's framework, what does the 'understand media' component of media literacy involve?

    Model answer

    The ability of audiences to comprehend and make sense of media content.

  4. 4

    What does 'critically evaluate media' mean as a component of media literacy in Livingstone and Lunt's analysis?

    Model answer

    The ability of audiences to analyse and assess media content critically.

  5. 5

    What is the fourth component of media literacy according to Livingstone and Lunt?

    Model answer

    The ability to create media content.

  6. 6

    Why might regulators promote media literacy rather than direct content regulation, according to Livingstone and Lunt's perspective?

    Model answer

    Because media literacy empowers audiences to protect themselves by developing skills to access, understand, critically evaluate and create media content.

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AAccessing media forms the first component.
BUnderstanding media content forms the second.
CCritically evaluating content forms the third.

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