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Cultivation theory: socialisation and the bardic function

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Overview

Socialisation, standardisation, enculturation and the bardic function, and why cultivation looks at long-term exposure.

What you need to know

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Key term

What does cultivation theory propose?

Key term

What is the bardic function of media?

Key term

How do socialisation and enculturation differ in cultivation theory?

Questions from this subtopic

Each one with the model answer underneath.

  1. 1

    What does cultivation theory propose about the relationship between long-term media exposure and audience perceptions?

    Model answer

    Cultivation theory proposes that long-term exposure to media, particularly television, gradually shapes viewers' perceptions of social reality to align with the world portrayed in media content.

  2. 2

    In cultivation theory, what is meant by socialisation?

    Model answer

    Socialisation refers to the process by which media teaches audiences shared norms, values, and behaviours, functioning as an agent of socialisation alongside family and education.

  3. 3

    How does media function as an agent of socialisation according to cultivation theory?

    Model answer

    Media teaches audiences shared norms, values, and behaviours, operating alongside traditional agents like family and education to shape how people understand social expectations.

  4. 4

    Define standardisation as used in cultivation theory.

    Model answer

    Standardisation describes how repeated media messages create uniform, homogeneous ways of thinking across diverse audience groups.

  5. 5

    What is enculturation in the context of cultivation theory?

    Model answer

    Enculturation refers to the process by which media transmits cultural values and beliefs to audiences, integrating them into the dominant culture.

  6. 6

    What does the bardic function describe in relation to media?

    Model answer

    The bardic function describes how media acts like a traditional storyteller or bard, articulating and reinforcing the shared values and beliefs of a culture to its members.

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