Media effects: hypodermic needle and moral panic

Overview

The hypodermic model and why it is rejected, Cohen on moral panics, folk devils, deviance amplification and cumulation.

What you need to know

Answer each one before you reveal it.

Questions from this subtopic

Each one with the model answer underneath.

1. 1

   What is the hypodermic needle theory of media effects?

   Model answer

   A theory proposing that media messages are injected directly into passive audiences who absorb and accept them uncritically.

2. 2

   What assumptions does hypodermic needle theory make about the nature of media effects on audiences?

   Model answer

   It assumes a direct, immediate and powerful effect of media on audience behaviour and attitudes.

3. 3

   Define moral panic in the context of media effects.

   Model answer

   An exaggerated and disproportionate social reaction to a perceived threat, often amplified by media coverage.

4. 4

   What is a folk devil in the context of moral panic?

   Model answer

   A group or behaviour identified by the media as threatening societal values and norms.

5. 5

   How does sensationalised reporting contribute to moral panics?

   Model answer

   It exaggerates the significance and threat of events, generating heightened public concern and fear beyond what is proportionate.

6. 6

   In what way does exaggeration of events fuel moral panics?

   Model answer

   By overstating the frequency, severity or danger of incidents, making the perceived threat appear greater than reality.

Other ways to work this

The same content, four other ways.

What is inside Levo

Six ways to work the same material.