What is Curran and Seaton's central argument about who controls the media?

The media is controlled by a small number of companies driven primarily by profit and power rather than public interest.

Who has benefited from deregulation according to Curran and Seaton, and why?

Media owners rather than audiences, because deregulation has enabled greater concentration of ownership.

What tension is central to Curran and Seaton's analysis of media industries?

The tension between free market approaches and regulation, and how this affects whether media industries serve or fail to serve democratic society.

What do Curran and Seaton argue media products inevitably reflect?

The interests and ideologies of those who own and control media industries.

If media content consistently reflects the political views of its owners, which Curran and Seaton argument does this support?

Their argument that media products inevitably reflect the interests and ideologies of those who own and control media industries.

How has globalisation affected media conglomerates and the concentration of power?

Globalisation has enabled media conglomerates to expand their reach and influence across international markets, further concentrating power.

AQA A-Level Media Studies 7572

Media Language

Topic overview Codes and conventions Constructing meaning through media language Genre, hybridity and intertextuality Viewpoints, ideology and audience interpretation Semiotics: signs and their types Semiotics: paradigm, syntagm and anchorage Barthes: denotation, connotation and myth Narratology: narrative codes and diegesis Todorov: equilibrium, disruption and new equilibrium Genre theory as summarised by Neale Structuralism: binary oppositions and mythemes Structuralism: ideological reading and deconstruction Postmodernism: pastiche, bricolage and implosion Baudrillard: simulacra, simulation and hyperreality

Media Representation

Topic overview Constructing representations Why producers make the representational choices they do Social and cultural context in representation Stereotypes: positive and negative use Under-representation and misrepresentation Representation, realism and the values it carries Industry contexts and representational choice Discourse, ideology and audience positioning Theories of representation: stereotypes and countertypes Theories of representation: misrepresentation and selective representation Theories of representation: ideology, hegemony and constructed reality Hall on representation: encoding and decoding Theories of identity as summarised by Gauntlett Feminist theories: the male gaze and patriarchy Feminist theories: van Zoonen and hooks Theories of gender performativity Theories around ethnicity and postcolonial theory

Media Industries

Topic overview Production, distribution and circulation Ownership and control Economics and funding of media industries Marketing and maintaining audiences Regulation of media in the UK Digital convergence and the individual producer Regulation in global production and circulation Curran and Seaton: regulation, deregulation and the free market Curran and Seaton: concentration, conglomerates and public service broadcasting Curran and Seaton: neo-liberalism, surveillance and privacy Curran and Seaton: the central argument Livingstone and Lunt: the public sphere and governance Livingstone and Lunt: media literacy Livingstone and Lunt: power, value and globalisation Cultural industries as summarised by Hesmondhalgh

Media Audiences

Topic overview Grouping and categorising audiences Targeting, attracting, reaching and addressing audiences Media technologies and patterns of consumption Mass and specialised audiences Niche and fan audiences Audience interpretation and its circumstances Media effects: uses and gratifications Media effects: hypodermic needle and moral panic Media effects: media literacy Bandura: social learning and imitation Cultivation theory: socialisation and the bardic function Gerbner: cultivation differential, mainstreaming and resonance Reception theory: agenda setting, framing and myth making Hall on reception: the three reading positions Fandom 'End of audience' theories

Contexts of the Media

Topic overview Social context Cultural context Economic context Political context Historical context Analysing media products in context

Media Forms and Products

Topic overview Advertising and marketing Music video Radio Newspapers Film as an industry Television Magazines Online, social and participatory media Video games

The Cross-Media Production and Assessment

Topic overview Close study products and how they are used The NEA brief and its requirements The Statement of Intent Applying the theoretical framework in production Producing across platforms for a specified audience Extended response and synopticity

Media Industries

Curran and Seaton: the central argument

1 thing to know
Media One and Media Two

Overview

Who controls the media and in whose interest, the mixed system they defend, and the criticisms of their emphasis on ownership.

What you need to know

Answer each one before you reveal it.

Your recallNot started

Evaluation

What is Curran and Seaton's central argument?

Questions from this subtopic

Each one with the model answer underneath.

1
What is Curran and Seaton's central argument about who controls the media?
Model answer
The media is controlled by a small number of companies driven primarily by profit and power rather than public interest.
2
Who has benefited from deregulation according to Curran and Seaton, and why?
Model answer
Media owners rather than audiences, because deregulation has enabled greater concentration of ownership.
3
What tension is central to Curran and Seaton's analysis of media industries?
Model answer
The tension between free market approaches and regulation, and how this affects whether media industries serve or fail to serve democratic society.
4
What do Curran and Seaton argue media products inevitably reflect?
Model answer
The interests and ideologies of those who own and control media industries.
5
If media content consistently reflects the political views of its owners, which Curran and Seaton argument does this support?
Model answer
Their argument that media products inevitably reflect the interests and ideologies of those who own and control media industries.
6
How has globalisation affected media conglomerates and the concentration of power?
Model answer
Globalisation has enabled media conglomerates to expand their reach and influence across international markets, further concentrating power.

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AAccessing media forms the first component.

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Denotation means the literal, common-sense meaning of a sign.

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