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Edexcel A-Level Business 9BS0

Meeting Customer Needs

Topic overview The market Market research Market positioning

The Market

Topic overview Demand Supply Markets Price elasticity of demand Income elasticity of demand

Marketing Mix and Strategy

Topic overview Product/service design Branding and promotion Pricing strategies Distribution Marketing strategy

Managing People

Topic overview Approaches to staffing Recruitment, selection and training Organisational design Motivation in theory and practice Leadership

Entrepreneurs and Leaders

Topic overview Role of an entrepreneur Entrepreneurial motives and characteristics Business objectives Forms of business Business choices Moving from entrepreneur to leader

Raising Finance

Topic overview Internal finance External finance Liability Planning

Financial Planning

Topic overview Sales forecasting Sales, revenue and costs Break-even Budgets

Managing Finance

Topic overview Profit Liquidity Business failure

Resource Management

Topic overview Production, productivity and efficiency Capacity utilisation Stock control Quality management

External Influences

Topic overview Economic influences Legislation The competitive environment

Business Objectives and Strategy

Topic overview Corporate objectives Theories of corporate strategy SWOT analysis Impact of external influences

Business Growth

Topic overview Growth Mergers and takeovers Organic growth Reasons for staying small

Decision-Making Techniques

Topic overview Quantitative sales forecasting Investment appraisal Decision trees Critical Path Analysis

Influences on Business Decisions

Topic overview Corporate influences Corporate culture Shareholders versus stakeholders Business ethics

Assessing Competitiveness

Topic overview Interpretation of financial statements Ratio analysis Human resources

Managing Change

Topic overview Causes and effects of change Key factors in change Scenario planning

Globalisation

Topic overview Growing economies International trade and business growth Factors contributing to increased globalisation Protectionism Trading blocs

Global Markets and Business Expansion

Topic overview Conditions that prompt trade Assessment of a country as a market Assessment of a country as a production location Reasons for global mergers or joint ventures Global competitiveness

Global Marketing

Topic overview Marketing Niche markets Cultural/social factors

Global Industries and Companies

Topic overview The impact of MNCs Ethics Controlling MNCs

Business Objectives and Strategy

Corporate objectives

4 things to know
Paper 2 and Paper 3

Overview

Mission statements, corporate aims and SMART objectives, how each follows from the one above, and the criticisms made of mission statements.

What you need to know

Answer each one before you reveal it.

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Key term

Distinguish a mission statement, corporate aims and corporate objectives.

Key term

Why must corporate objectives follow the mission statement, and what does SMART mean?

Evaluation

What criticisms are made of mission statements?

Evaluation

How can mission statements benefit communication with external parties?

Questions from this subtopic

Each one with the model answer underneath.

1
What is a mission statement?
Model answer
A brief declaration of an organisation's core purpose, values, and reason for existence that guides strategic direction.
2
Define corporate aims.
Model answer
The long-term goals that an organisation seeks to achieve, derived from and consistent with its mission statement.
3
What are corporate objectives?
Model answer
Specific, measurable targets that translate corporate aims into actionable goals with defined timeframes.
4
In the hierarchy of objectives, what does the mission statement establish?
Model answer
It establishes the organisation's purpose and values.
5
What role do corporate aims play in the hierarchy of objectives?
Model answer
They set the broad long-term direction for the organisation.
6
How do corporate objectives function within the hierarchy of objectives?
Model answer
They provide specific measurable targets derived from corporate aims.

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Meeting Customer Needs

The Market

Marketing Mix and Strategy

Managing People

Cram a whole paper in one sitting

Sort every topic into what you know and what you do not, then drill only the weak ones.

Net gain = − initial cost.

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Blank Blitz makes facts automatic

Rapid timed gap-fills on the terms and numbers you need to recall without thinking.

AGross profit equals revenue minus cost of sales.

BOperating profit equals gross profit minus operating expenses.

CNet profit equals operating profit minus interest and taxation.

Build It gets the exam shape right

Assemble a full-mark answer from its marking points, in the order an examiner wants them.

Tariff means a tax imposed on imported goods.

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Test It catches misconceptions

Spot the fault in a statement. The traps are the mistakes students actually make.

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